Ask Larry! Episode 6

This week radio consultant Larry Gifford answers three new questions about radio: How do you accomplish aggressive show goals when you’re already short of time? How long’s a DJ demo? Do I have a blind spot?

Categories: Uncategorized

How Not To Network

Okay folks we all know networking is key in getting your next gig and advancing your radio career. However, there are right ways to network and wrong ways to network. This is an example of a wrong way. The conversation is real. The names and pictures have been changed  to protect them from ridicule. Look at the time stamps.

How Not To Network

 

This guy waited 90 minutes before assuming “Jane” was blowing him off. Poor form. Be patient. People are busy. The only person who considers you top priority is you. Sometimes it takes me a week to get back to someone. I wish it didn’t, but it’s reality.

Jane eventually did offer Dick some good advice.

How Not To Network2

Radio Stuff “Radio News Quiz” – Week 3

Radio News Quiz 3The Weekly Radio Stuff “Radio News Quiz” debuts on Thursday in the podcast. It’s 10 Questions about this week in radio news. In the podcast, we discuss the stories and use lots of great audio. Here we post the question and offer links to the answers. If you get all 10 correct you win the respect and admiration of your peers.

THE QUIZ

1. What RADIO event kicked off this week with a live, rocked-out version of the national anthem?

(Answer

2. At the Talkers 2014 session, Radio insider Jerry Del Colliano said music radio has one foot in the grave and the other on a banana peel. This week, he made headlines for predicting the demise of another genre. What was it?

(Answer)

3. A Yankees reporter learned a valuable lesson this week about recording press conferences on an iPhone app. What was it?

(Answer)

4. Why did the Morning Zone at 91.3 Modern Rock in Victoria, Canada dial-up its sister-station 95.3 The Peak in Calgary?

(Answer)

5. Which popular radio host just launched a clothing line at Macy’s?

(Answer)

6. What did Mike Tyson do on Canadian TV that all radio interviewers can learn from?

(Answer)

7. Why did the San Francisco 49ers suspend play-by-play announcer Ted Robinson?

(Answer

8. What inappropriate or insensitive song was used to launch a format change in Rochester from Oldies to Country on 9/11?

(Answer)

9. Which talented podcaster was the host of the Fox Sports Radio 2001 Year in Review which paid tribute to 9/11 from a sports perspective?

(Answer)

10. What RADIO STATION did Joan Rivers debut on as a talk show host?

(Answer)

Radio is Overloaded

Radio Spots as TissuesThe other day I was flipping through the dial and every one of the ten stations I flipped to was in commercial at the same time. Yesterday, I was air-checking a new morning show and between the commercials, traffic, weather, and canned commentaries I listened for 30 minutes without so much as a “good morning” from the new personality.

Tragic. Opportunity missed. Quarter-hours lost. Radio listener’s discouraged.

I listen to quite a bit of radio. I love radio. I should say I WANT to love radio, but I am increasingly dissatisfied with the return on my investment of time.  Gang, we got a spot problem. There’s way too much clutter. We’re strangling content to squeeze blood from a turnip. Enough already.

I know I’m not the first to bring it up. I just watched a talk Jerry Del Colliano gave at Talkers 2014 and he brought it up too.

It was also a discussion in the #SRCHAT (Sports Radio Chat) on Twitter last night too.

That last one caught the attention of many on the chat. We are willingly sacrificing what’s best for the listening experience to accommodate a revenue model that was introduced in 1921.

1921.

Let that sink in.

The same year radio began to sell spots; World War I ended, Warren G. Harding was inaugurated as President, and KDKA created the first radio news room and broadcast the first ever baseball game on the radio.

Radio commericals have had a good run. But, the time has come to rethink the way we monetize our content. We don’t need to eliminate them altogether, but we need to value our platforms at a much higher rate, creatively collaborate on projects with advertisers and be willing to say “no” a whole lot more often to spots that don’t match our brand or meet our production quality standards.

(Insert a spit take from GMs and GSMs across the country)

spittake

 

 

 

 

 

 

 

The more we load up our hours with limitless units of :05s, :10s, :15s, :30s and still even :60s, the faster we’re pushing the next generation of radio listeners to competing audio content providers.

Think about this. The #1 thing in every research project radio has EVER conducted (hyperbole intended), commercials are what listeners react the most negatively too. And you know what we say? “Oh, they always say that. Just ignore it.”

I’m afraid we can’t ignore it anymore.

It’s going to take creativity, guts, leadership, ideation and innovation. Raise your hand if you have an idea. The solution isn’t going to likely arrive from the corner office. I’m looking at the board ops, producers, talent, reporters, street-teamers, and sales assistants. We need to start asking different people how we can solve this problem. So, I’m asking. Do YOU have any ideas?

IDEA STARTERS

  • Co-branding opportunities / strategic partnerships (studio, phone lines, text, street team, events, etc.) I know this is happening in some stations already but usually it’s undervalued and tragically it’s often flighted-in instead of signing an annual.
  • Multiplatform solutions or coordinated Brand Takeovers (audio, video, text, web, stream, podcast, app)
  • XAPP Media – interactive online/mobile spots
  • Creating exclusive online stations for partners co-branded with radio station featuring exclusive promotions/access/messaging for partners. (Listen to the Jones Honda Hits Music Channel on thisradiostation.com for your chance to win a trip to the Honda 500)
  • Invest in great copy writers.

Add your ideas in the comments below or email me at larrygifford1@gmail.com

VIDEO: Ask Larry! Episode 5

This week radio programming consultant and talent coach Larry Gifford answers three questions about radio: How do I not sound stupid while networking? Should I worry about listeners complaining about line-up changes? Why don’t more sports stations talk WWE and UFC?

Talking About Ray Rice

obama-has-commented-on-the-ray-rice-videoEveryone from the President on down has an opinion on Ray Rice, the NFL, his wife, the Ravens, domestic violence, anger management of pro athletes and on and on and on.

It’s an important topic.

It’s a tragic, compelling, hard-to-look-away story.

And it’s not nearly over.

Don’t say you’re sick of talking about it.

Don’t listen to listeners who call in and beg you to move on.

Don’t say you’ve already talked about it.

Don’t claim it doesn’t fit your format.

Find your way into this story.

Dive deeper. Make a difference. Share your emotions.

This is your chance to have a meaningful conversation about an uncomfortable real-life story and possibly make a difference in someone’s life.

Be responsible. Be brave.

Keep talking about Ray Rice.

Radio Stuff “Radio News Quiz” – Week 2

Radio News Quiz 2The Weekly Radio Stuff “Radio News Quiz.” Each week in the Radio Stuff podcast I offer  up 10 questions about this week in radio news. You can listen to the quiz and answers here or read them below and click on links to stories to reveal the answers. Good Luck!

LET THE QUIZ BEGIN!

1. What superstar singer decided to release his first new song in a longtime on RADIO first this week? (A: Click here)

2.  At one point, he was the most listened to morning man in the U-S, this week his Spanish language show on SiriusXM was canceled. Who is he? (A: Click here)

3. The Mike Calta Show debuted this week on 102.5 The Bone in Tampa. What controversial host did he replace?  (A: Click here)

4. KIIS 106.5, the home of Australia’s Kyle & Jackie O, removed WHAT from the station website this week, but may face legal challenges anyway?  (A: Click here)

5. For 32 years, he’s been David Letterman’s band leader. At the end of this year Letterman is retiring, but this man promises to keep doing his radio show “Day in Rock.” Who is he? (A: Click here)

6. Over Labor Day weekend, Radio Station WDRC-FM in Hartford gave away hundreds of dollars away in a unique promotion. No one knew that a radio station was involved, until it was over. What did they do?  (A: Click here)

7,  What lightning rod ESPN TV host left his ESPN Radio Show in New York to join SiriusXM’s Mad Dog Radio this week?  (A: Click here)

8. Which interview conducted by Nick Grimshaw on BBC Radio 1 this week went viral? (A: Click here)

9. What former Playboy centerfold, who just married Donnie Wahlberg last weekend, now has her own show on SiriusXM titled “Dirty, Sexy, Funny?” (A: Click here)

10. For several minutes Scottish radio host Robin Galloway thought he was off air, he couldn’t hear his co-host and his producer feared for his job. What happened?  (A: Click here)

How many did you get correct? 

1-3 – A participation certificate

4-6 – A gold star!

7-8 – You’re pretty smart

9-10 – Way to go! (virtual pat on the back)

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