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Covering Colin Cowherd

9780804137904_p0_v3_s260x420 The Story Behind Colin Cowherd’s Half-Naked Book Cover

“Radio is fun, TV is make-up, and writing is bleeding to death. Writing a book is hard. I’m really, really proud of it. I think it’s the best thing I’ve ever done, but it’s a lot of work.” – Colin Cowherd, ESPN Radio host and author of “You Herd Me! I’ll Say It If Nobody Else Will.”

The cover of Colin’s book is rather revealing and the Radio Stuff podcast got to the bottom of it.

Here’s how it came about according to Colin:

Colin Cowherd Cassius Clay Cover ComparisonThe publisher said, “Listen, I don’t want to do the typical sports radio guy book that nobody buys.” He goes, “Why don’t you unveil yourself, show yourself taking shots. We’re going to mimic a Cassius Clay Esquire cover in the ’60s. You’ll do the exact same pose, with the exact same arrows – and we’ll make yours play arrows, not like Ali’s — and you’re kind of unveiling yourself. You’re taking your clothes off, you’re taking shots from the critics.” And I said yeah, why not? Initially, I wasn’t sure it was a publisher’s idea it’s gotten a lot of attention and fortunately I always try to eat right and do a few a sit-ups. So I didn’t completely humiliate myself.

The book is for sale at Amazon.com, Costco, and all major book sellers. 

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Categories: Book Review, Marketing, Talent

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