I am a pretty positive guy. But, put me in a room full of legacy (old-time) radio vets and it’s easy to get caught up in a cyclone of negativity when it comes to the future of radio. That’s why it’s so important to look outside yourself, your radio station, your format, and sometimes your industry to find out what CAN be done and how you can make a difference.
Tim Sanders (twitter: @sanderssays) is the former Chief Solutions Officer of Yahoo! and author of “Today We Are Rich.” Last month, he spoke to a group of radio folk at the Talk Media Conference in Dallas.
He was just the shot of ‘get-off-your-butt-and-do-something’ that I needed. I believe most leaders in radio needs to listen to more guys like Sanders who offer inspiration, preach innovation, and provide motivation. In his opening address to leaders of talk radio Tim affirmed what we all know, “the reality is there’s a lot of trouble (in radio).” But, he didn’t wallow in it, like many of us like to do. He pointed to Napoleon who defined a leader as someone who, “defines reality and then gives hope.” Hope is what has been missing from most of the discussions I’ve been privy to in regards to the future of radio. I’m going to try harder to be a provider of it.
Sanders insisted that the time is now for all of us to get busy. (my interpretation; stop talking about how bad things are going to be and how antiquated radio is — and start doing something about it).
Sanders is a real positive force. His advice assembled below for easy consumption is valuable if you’re a programmer, a talent, a producer, an account executive, sales manager, front desk receptionist, engineer or other…
Feed Your Mind With Good Stuff and Get Rid of the Poison in Your Life
1. Understand that “success” is not a destination, it’s a mind-set — an attitude.
2. Feed your mind with success experiences (the great interview you did, the sale you closed, the great story you broke, etc.)
3. Read your fan mail. Save it and pull it out in high-stress moments to remind yourself of your successes and how what you do does make a difference.
4. Move the conversation forward. This is how you change culture. Culture is just a conversation about how things are done. Stop asking people, “how’s it going?” and start asking, “what are you excited about?”
5. Don’t reward fire starters.
6. Be conscious that you have thee invisible things to give — and they grow as you go; knowledge, network, and compassion.
- Share your knowledge; you will not get dumb helping to make people smarter.
- Activate your network; you spent a lot of time meeting people and making an impression — now what are you going to do with it? Are their people in your network that should know each other? Introduce them.
- And be compassionate. Sanders reminds us that feelings are facts to the person who is feeling.
So,…what are you excited about?
Every station puts a different spin on Super Bowl coverage. Due to the NFL’s rules, we all find creative ways to tell listeners we are covering the Super Bowl, having a party, or holding a contest around it without actually saying “Super Bowl.”
In Atlanta, the Two Live Stews are throwing their annual “Stewper Bowl Party.” Around the country, there are a lot of variations of “The Big Game,” including Big Game Party, Big Game Sunday, and Big Game Break Down.
Some stations are hosting a “GameDay Super Party.” Others feature “Sights & Sounds from Dallas.” “SB45″ and “DFW XVL 411″ are clever too.
If none of these work for you, this year may I suggest you just call it the ”Super Brrr.”
If you don’t have a local sponsor or two or four for your Super Bowl coverage you missed an opportunity. There are a lot of ways to tie into “Super Week” or whatever you want to call it so you don’t get in trouble. Here are some that have been successful for me in the past…
1. Even if you aren’t sending a local show to radio row, own the “coverage” of the week with promos touting your team coverage. (ie. “690 The Fan is sending Mike & Mike and Colin Cowherd to North Texas for Super Week to get you ready for the Packers and Steelers, plus exclusive interviews and expert analysis with Smokey on Sports. It’s Super Week “team coverage” – brought to you locally by Gifford Tires on 690 The Fan.”) Notice, no mention that this station has the game, or that they are sending a local show. Just reselling what the network has already sold. Support this with sponsor liners through the show and live mentions during your local show whenever they talk Super Bowl.
Here is a promo I produced for last year’s super bowl for 710 ESPN LA: KSPN 011609 30 Countdown to Kickoff_Colin.
2. Host a listener viewing party for the Super Bowl and give away a lot of free stuff; tickets, game consoles, T.V.s, swag. Have a bar, casino or other establishment invest in the hosting sponsorship.
3. Partner with sponsors do a Super Week of Ultimate Giveaways leading up to the big game; Big Screen TV, Home Theater, PS3 with Madden Football, man cave makeover, tailgate party with all the fixins delivered to your house for the game, etc.
4. Punt, pass, and kick competition for listeners.
5. …or create your own event like 610 WIP in Philly…WING BOWL!
As a service to the masses of sports radio hosts, producers and managers who are preparing to descend upon Dallas for the Super Bowl and festivities, LarryGifford.com conducted a survey on where to eat when you’re there.
Others include: Nick & Sam’s, Perry’s Steakhouse, The Mansion, Al Bernats, Del Frisco, The Palm and Craft.
Not in the mood for a steak, no problem. Here are the best of the rest of the restaurants in Dallas/Ft. Worth.
• Kincaid’s Burgers (Ft. Worth) — an old grocery store turned into a burger joint
• Dickey’s Barbecue Pit• Reata (downtown Ft. Worth )
• Chef Tim Love’s Lonesome Dove (Stockyards)
• Fearings at the Ritz-Carlton
• Stephan Pyles – New Southwestern Cuisine
• Trece – contemporary Mexican kitchen and tequila lounge
• Mia’s Tex-Mex — a destination for Dallas Cowboys and local celebs
• Shinsei — Sushi Bar with Pan-Asian kitchen
• Carmines Pizzeria — New York style pizza
Finally some friendly advice from radio folks in the Dallas/Ft. Worth area…
1. Fort-Worth and Dallas cultures are quite different. Fort Worth is very laid-back and easy for getting around. Dallas is more high-tone and can be somewhat snobby. It’s also about a 30-40 minute drive between the two.
2. We have a lot of a-hole drivers, mainly idiots in pickup trucks. People rarely pay attention to road signs and will often go 20mph+ in the left lane.
3. We don’t have horses and there aren’t any dude ranches in town. Not everyone speaks with a country accent. There are no oil derricks and very few wear cowboy hats.