And I liked it.
Every Wednesday night (10p ET/7p PT), sports radio hosts, producers, board ops, reporters, programmers and fans across the country are turning to twitter to chat about industry trends, new media, good guests, and share good practices, observations and tips.
Hmmm. Let’s sit with that for a second.
There’s a thought: use the power of twitter for good, not evil.
I think it is awesome that there is a weekly gathering of sports radio pros who help build each other up instead of tear each other down. And that is Chadd Scott’s intention behind the sports radio chats (#srchat), which started on May 8 with over 50 people participating.
“I didn’t want it to be a bitch-fest. I didn’t want it be, ‘I wish I had more air time,’ or, ‘this show sucks,’ or, ‘this show should be national’, or ‘this guy doesn’t deserve a show.’ I wanted it to be positive, productive and respectful.” And it has been.
Scott, Assistant Program Director of 1010 XL in Jacksonville and former producer of The Herd with Colin Cowherd at ESPN Radio, told me on the Radio Stuff podcast, “I hope this connects sports radio professionals, brings them together, and serves as almost a fraternal organization or somewhere we can all go to meet each other and exchange ideas.”
Scott hosts and moderates the weekly chats with KIRO Radio producer and “Steal This Idea” blogger Owen Murphy, who lives across the country in Seattle. They use the hash tag #SRCHAT, which you can access for past chats. One of the guys will throw out a question which is labeled “Q1” and anybody can chime in with a response by beginning “A1.”
It’s easy. Here’s a snippet of what went down last night.
Chadd Scott@ChaddScott15h Q1: How important is FM distribution to ratings success in sports radio? #srchat
Owen Murphy@TalkRadioOwen15h A1: FM distribution is huge, but AM shd not be dismissed. FM has much larger potential audience, but AM can win when combined w pxp #srchat
Amanda Gifford@AmandaLGifford15h A1. Certainly doesnt hurt, but people find good content no matter where it is. Ask Rush Limbaugh. #srchat
Chadd Scott@ChaddScott15h A1: FM distribution is CRITICAL to ratings success in sports radio, especially for new stations, especially w/ younger demos #srchat
Ingram Smith@IngramSmith15h @ChaddScott A1: content will always win – but the strength of FM signal, in particular when the sun goes down can not be understated #srchat
Owen Murphy@TalkRadioOwen15h A1: There are some markets where nearl 80% of the audience ignores AM. This makes MLB pxp a game-changer if you have AM stick. #srchat
The Gentleman Masher@GentlemanMashr15h @ChaddScott depends on the market. Good content will trump & streaming will eventually make it irrelevant. #srchat
Owen Murphy@TalkRadioOwen15h Hey @AmandaLGifford A1: A station needs marketing budget and q-rated hosts to win quickly on AM, as many listeners never visit #srchat
Heath Cline@heathradio15h @ChaddScott FM’s huge. Competitor loves to tout their AM signal’s strength. Only people hearing it are 50 – we crush them on 40k FM. #srchat
Larry Gifford@Giffordtweet15h #srchat a1 fm distribution is where 80%+ of the audience is but AM listeners listen 4ever. WFAN will feel pinch when CBS takes AM 660
Sports MBA@SportsMBA15h As a consumer, Im one of those. RT @TalkRadioOwen: A1:markets where nearl 80% of the audience ignores AM. #srchat
Larry Gifford@Giffordtweet15h #srchat a1 content is king, but when majority of audience doesn’t visit AM you’re only the tallest dwarf.
Owen Murphy@TalkRadioOwen15h A1: As w anything, it’s all about execution, budget and having great pxp partnerships, while poorly planned FM can stagnate. #srchat
Colleen Wall@ColleenWall14h A1: Since quality can be better on FM, that’s attractive to listeners. I tune to ESPN NY more often now that its switched to FM #srchat
Wells Guthrie@WellsESPN105114h A1: In small-mid size markets FM signal is vital. In large markets AM signals are more than enough. #srchat
You can read the entire #srchat transcript here. It’s exciting to me that smart people in radio are joining forces for the power of lifting the industry instead of tearing each other apart. It’s a trend I’m seeing more and more of and liking (see: Hivio. ) And the great thing is that anybody can set up a hashtag and a chat whenever you want. Do it. Invite your peers. Share ideas. Learn from each other. Lift each other up.
Dodgers radio play-by-play announcer Charley Steiner was seven years old when he first heard Vin Scully calling Brooklyn Dodgers baseball games while growing up in New York. Today, he is friends and colleagues with Scully and has dinner with him before every Dodgers home game.
“I pinch myself. It can’t be much cooler than this.”
In an interview with Larry Gifford Media, Steiner’s voice is filled with all the excitement of the same little boy who huddled around an over-sized Zenith radio in his Mom’s kitchen to listen to Scully’s poetic description of the Dodgers all those years ago. And at times, Steiner finds it hard to put what it means to him into words.
“It’s one of those things where I can’t tell you how lucky I am to have done what I’ve done, to end up where I have been and to have dinner with whom I have dinner. It’s…it’s…it’s….it’s Alice in Wonderland.”
“I freely admit I get to play pepper with Babe Ruth every day. It ain’t bad.”
Every Dodgers home game, Steiner, Scully, Rick Monday and Billy Delury sit down at the same table, in the same seats at the same time (“5:30, like clockwork”) at Dodgers Stadium. For 45 minutes, the four men talk about the issues of the day.
“Vin reads every section of the newspaper every day. So we will spend as much time talking before a game about life, about a political issue or whatever, as well as how well ‘he’ hung the curve ball in the sixth inning last night.”
Spending so much time with Scully has helped Steiner develop a wicked good impersonation of the Hall of Fame announcer. His voice jumps from the depths of his belly to the top of his nose and dances out of his mouth like ice cream cone dripping down your hand on a hot summer day. Imitation is the finest form of flattery and Steiner doesn’t hold back.
Steiner continues, “You know that old sports cliché: the game speeds up for young guys and slows up for veterans? The game comes slow to him. I mean that in the highest regard. His brain is working a mile a minute. It’s like Keanu Reeves’ character in Matrix, deflecting bullets in slow motion, that’s Vin!”
The lessons learned from Scully for Steiner reach far beyond the broadcast booth.
“I’ve learned as much off the air and how he conducts himself as I have on the air. There’s a sense of composure both on and off the air. There is a separation between the on-air persona and who you are and being able to leave that other stuff at the door when the game begins.”
On March 31st, Steiner will be in the booth as Scully opens his 62nd season as the voice of the Dodgers. Scully will call the first three and last three innings on Talk Radio 790, KABC radio in Los Angeles, with Steiner and Monday doing the middle three innings.
Charley Steiner on Vin Scully - Listen to Steiner’s comments on Scully
Charley Steiner Interview Podcast-40 minutes - Listen to complete interview with Steiner
The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:
The Blog-Health-o-Meter™ reads This blog is doing awesome!.
The Leaning Tower of Pisa has 296 steps to reach the top. This blog was viewed about 1,100 times in 2010. If those were steps, it would have climbed the Leaning Tower of Pisa 4 times
In 2010, there were 38 new posts, not bad for the first year! There were 65 pictures uploaded, taking up a total of 44mb. That’s about 1 pictures per week.
The busiest day of the year was November 18th with 67 views. The most popular post that day was Look Who’s Talking: Owen Murphy.
Where did they come from?
The top referring sites in 2010 were facebook.com, twitter.com, www.larrygifford.com, linkedin.com, and mail.yahoo.com.
Some visitors came searching, mostly for happy new year 2011, dave rothenberg espn, new year words, larry gifford blog, and year 2011.
Attractions in 2010
These are the posts and pages that got the most views in 2010.
Look Who’s Talking: Owen Murphy November 2010
Who’s Next? Dave Rothenberg December 2010
Are You A Host or Personality? November 2010
Test Driving A New Sports Radio Show Prep Service November 2010
Colin Cowherd’s Life on TV November 2010
The #1 complaint I hear from programmers is that they have so many meetings, reports, new media responsibilities, and general busy work that they don’t have enough time to listen to content and provide feedback to talent.
The #1 complaint I hear from talent (those employed and seeking employment) is that they don’t get feedback from program directors.
As I see it the future of radio is in creating original content and distributing it on any and all platforms. If no one is paying attention to the development of talent, who do you suppose is going to create all this great content?
Someone needs to figure this out.