I know the job of a radio management team is hard, but I contend many stations and broadcast groups have lost their way. For the most part, discussions are focused on increasing ratings, meeting and exceeding revenue goals, increasing operating income, cutting expenses, and keeping tabs on increasingly shrinking budgets. Far too infrequently the questions managers ask of each other revolve around the quality and excellence of the product, how our fans and clients will be better served, or how decisions impact the employees of the radio station. I contend radio is thinking too much with a calculator and too little with a soul or about the souls who work so hard. What if there was a way to strike a better balance?
In the new book “Soul of Leadership,” Deepak Chopra challenges leaders to relinquish control, power, and authority and focus on unfolding the potential for greatness in all you serve. He suggests the four most important qualities that people want in their leaders are trust, hope, compassion, and stability. Based on my experience, it’s hard to contend with his analysis.
L = Look and Listen
E = Emotional Bonding
A = Awareness
D = Doing
E = Empowerment
R = Responsibility
S = Synchronicity
Chopra also cautions, “As a great leader you must also avoid 3 toxic A’s: authoritarianism, anger, and aloofness.”
Maybe Deepak isn’t your cup of tea. That’s okay.
Here’s the point:
Ratings and revenue discussions can’t be ignored by radio management, but having been in many of these meetings, I believe often times high-level execs are too concerned with managing away problems and covering their hide than actually leading the station. Managers are quick cut people, projects and budgets to bring the station into profitability instead of inspiring, engaging, and empowering the staff they’ve assembled.
“Beck’s motives do not reflect religious ideas, unless your concept of God is as a being who wants anger, disorder, and mob reactions to prevail over peace and harmony.” – Deepak Chopra