Kidd Kraddick – a Dallas radio institution and syndicated radio host – died suddenly in New Orleans where he was for a golf tournament to help raise money for his children’s charity Kidd’s Kids. The charity is dedicated to helping impact the lives of children who have terminal or chronic illnesses or are accident victims. He was 53.
The charity golf tournament wasn’t Kidd’s last selfless act. It turns out when one of radio’s good guys goes too soon, the walls come down between personalities and radio stations and we all mourn and celebrate his life and career as one industry. In his death he’s helping to unite the radio community. Here’s a sprinkling of the reactions.
So sad hearing about my radio brother Kid Kraddick. One of a kind and one of the best at what he did every morning. U will be missed Kidd
— Tom Leykis (@tomleykis) July 28, 2013
Crushed. Absolutely crushed. One of my mentors and best friends in radio. RT @mcuban: RIP Kidd Kraddick. You were an amazing man & a friend.
— Toucher and Rich (@Toucherandrich) July 28, 2013
There’s really no way Kidd could have understood the impact he’s had on so many people and the radio industry in general. He even made an impact to radio friends around the world. The reaction on Twitter, Facebook, and coverage in news has been overwhelming. One listener credits Kidd for “restoring his faith and belief in FM radio.”
And I too have found myself caught up in it. I didn’t know Kidd, but I’ve respected him from afar and have never heard anyone say a bad thing about him. No one. Which, in this ego-fueled industry, isn’t just rare – it’s an anomaly. It’s the exception to the rule.
News of his death strangely shook me up. I supposed when someone dies so young and suddenly it makes you consider your own mortality (as he was doing just last week on the radio show.) Death touches us each differently. It can be an end or a beginning, simultaneously a rebirth of spirit and the death of a man. Having gone through the death of my father I understand the impact of losing someone close to me. I also know I appreciated it when his friends and colleagues shared their stories and his wisdom with me.
To honor Kidd’s legacy, I have extracted some of the rules of life and radio he’s left behind. These rules come directly from words and phrases used by his family of colleagues and listeners.
Kidd Kraddick Rules of Life and Radio
Bring laughter and joy to people’s lives whenever you can.
- Listeners remembering the lovable and entertaining Kidd share stories of morning giggles, wide smiles, and brighter days.
Use your talent to build something greater than yourself.
- Kidd’s charities were extremely important to him, he helped countless kids and families in their darkest moments. He didn’t have to. Listeners admire his kindness and dedication and lift him up as an inspiration.
Don’t be afraid to lead with your heart.
- Listeners and co-workers describe Kidd as having a big heart and full of compassion. They admired his love of children. When you lead with your heart, you make a difference in people’s lives.
Be authentically you.
- Kidd was a natural talent who made friends at every turn. He related to listeners and listeners related to him. It was truly a radio family and listeners are grieving over the loss of a friend.
- In addition to his charity work, Kidd was a mentor for dozens of people in the radio industry, he gave up-and-coming bands exposure, respect and a shot, and his positivity helped spread light through the country each day.
”Keep looking up, cause that’s where it all is.” – Kidd Kraddick
Before we get into this, I’d encourage everyone to read Steve Gleason’s guest column as Monday Morning Quarterback on SI.com and support the Gleason Initiative Foundation’s efforts to find a cure for ALS, if you’re so inclined.
THE LEAD IN
When I was PD at ESPN radio, Colin Cowherd would tell me his that his job is make me nervous at least once a day and my job is to trust that he knows where the line is. That works most of the time. But, as demonstrated by the guys in Atlanta, it just takes 2:10 to erase everything you’ve done up until that moment.
I get it, PDs ask a ton from talent: be funny, relevant, insightful, entertaining, credible, unique, distinctive, opinionated, memorable, edgy, but not offensive, and appealing to a younger audience — for four hours, live, every weekday. And don’t say “uh.” And break on time. And promote the ticket giveaway. And tease better. And…
Talent will cross the line. It happens (see: Lex & Terry) . In most cases, I’ll defend the talent and I have in many cases. The Atlanta case is indefensible. It’s making fun of a guy who is dying a horrible death from an even worse disease.
RADIO SPITS THE BIT
update: Nick Cellini has deleted his twitter account.
Nick Cellini has changed his twitter bio to read “short order cook.” Nick was one-third of the Morning Mayhem on 790 The Zone, all of whom were fired yesterday for…this (Audio, transcript). Go ahead listen and read it before we dive in — context helps.
It’s a “stupid” gag they did about Steve Gleason, the former Saints player suffering from ALS. All three broadcasters; Nick Cellini, Chris Dimino and Steak Shapiro have apologized. Too little, too late.
Cellini tells AccessAtlanta.com that the dismissal is “a relief, really. The station is a sinking ship.”
Shapiro, who once co-owned the station under Big League Broadcasting also spoke out, “The ironic thing for me is that I’m an aficionado of the Saints and Steve Gleason. The bit was ill-advised.” He added the bit was not representative of the work they had done four hours a day for 16 years.
Dimino posted a long apology on facebook and realized, “how quickly a stupid and worse than that non thinking moment can change all of it (19 years in broadcasting, 30 years as a grown man, and 10 years of being a father.)”
HOSTS ALL A TWITTER
The bit had broadcasters across the country abuzz.
Rich Eisen (@richeisen) from NFL Network tweeted,
“I just heard the stupid ass Steve Gleason “bit” on the Atlanta radio station and it’s beyond appalling. Those guys deserved what they got.”
Mitch Levy (@kjrmitch), the morning guy on 570 KJR in Seattle had a string of tweets late in the day,
“While I’m sure that I’ve been over the line too many times to count, that’s about as mean-spirited & tasteless bit I’ve ever heard in radio. We all do and say things on-air at the spur of the “live” moment that we’d like to have back. But, this was a premeditated, thought out, pre-produced attack on a good man who’s losing his battle with perhaps the most vicious & senseless disease. Really had to image that someone at that station who was aware of the “bit,” didn’t say “stop” before it aired.”
Heath Cline (@heathradio) is the afternoon host at 107.5 The Game in Columbia, SC,
“How could anyone have thought this was going to be funny. Thing is, I know those guys are capable of much better. I’ve heard them do it. Baffled how they misjudged things so badly today.” This is a spattering sample of the reactions. There were also a lot of “OMGs.”
Another interesting perspective on the mishap comes from Chadd Scott, APD and host at 1010 XL Sports in Jacksonville who was fired from an Atlanta sports station in 2011 for tweets. He claims his negative tweets about Delta Airlines, a major station sponsor, lead to his dismissal. He tweeted when he heard the news yesterday,
“Feel bad for friends @NickCellini & @chrisdimino. I’ve been in their shoes & know what today feels like.” “I only ever “wanted” to work at 1 station & it wasn’t ESPN, it was 790 the Zone years ago & I did. That WAS such a good station.” “All 3 made big $ for failing station & bit gave 790 a reason 2 dump salary.”
WHAT CAN WE LEARN FROM THIS?
“What lessons are to be learned from this?” I asked on Twitter. Bean, from KROQ’s Kevin & Bean (@clydetombaugh) tweeted back at me,
“Morning show host truth: Your company has no opinion of anything on your show and probably doesn’t even listen. But, if somebody ELSE complains then it is easy for them to say it’s obvious what you did was wrong and stupid.”
How do you know when a bit has gone too far? Shan Shariff (@newschoolSS), the host of “New School” on 105.3 The Fan in Dallas, responded.
“Larry, as you know, TOUGH question. Best answer I have is feel. If I wouldn’t even make the joke off-air to my buddies, I DEFINITELY wouldn’t say it on-air. What these guys in Atlanta did was just sick. Interesting side note: I actually sent this to my guys this afternoon as a warning to watch the line. We tend to flirt with it.”
The reality of the situation is, regardless of ratings or talent, most radio hosts walk up to around the “line” everyday. They are the stunt actors of radio willing to dive off the top of a building, walk through fire, or wreck a motorcycle to get a laugh, to get some ink, and to increase ratings. And we love them for it. From time to time, they’re going to cross the line. It’s going to happen. PDs need to be there more of than not. Truth is some will lose their job (See: Dan Sileo) and some won’t (See: Rush Limbaugh).
I’ve had to deal with many obscene, indecent, and profane incidents with varying degrees of controversy over the years. The hosts who I had to terminate are the ones who wander into at least two of these four areas: personal attacks, lack of filter, off-brand remarks, and negative intentions. Here are some ways to avoid your own “instant unemployment” in the future.
- Don’t Get Personal. Being edgy is okay (depending on your station brand), but know your target. Keep your sights on actions, decisions and behaviors and avoid getting personal. Nobody likes a bully. Attacking people’s traits, conditions, impediments, handicaps, etc. is just mean, not humorous. While there are some exceptions, people generally do not respond well when you ridicule or are disrespectful to someone who has been touched by misfortune.
- Appoint someone the “content filter.” One person on the show has to have 51% control and veto power on all content. If you don’t, no one on the team has the authority to kill a bit. If that person doesn’t green light the proposed piece, then re-edit, re-write and/or re-record it or trash the bit. Get it right before you air it.
- Be Consistent. Make sure the bit is reflective of your show and station’s brand. The Atlanta guys say this bit wasn’t what they typically do – so why do it? Be authentic to yourself and serve the expectations of the listeners.
- Have pure intentions. If your intentions are to honor someone with a parody, are all in jest, and in the spirit of camaraderie — listeners will pick up on that. If you’re vengeful, spiteful and trying to tear someone down – that too will come across. If you find yourself preparing a bit with a negative intention, might I suggest canning the bit? Otherwise, it’s likely to cost you your job.
And I liked it.
Every Wednesday night (10p ET/7p PT), sports radio hosts, producers, board ops, reporters, programmers and fans across the country are turning to twitter to chat about industry trends, new media, good guests, and share good practices, observations and tips.
Hmmm. Let’s sit with that for a second.
There’s a thought: use the power of twitter for good, not evil.
I think it is awesome that there is a weekly gathering of sports radio pros who help build each other up instead of tear each other down. And that is Chadd Scott’s intention behind the sports radio chats (#srchat), which started on May 8 with over 50 people participating.
“I didn’t want it to be a bitch-fest. I didn’t want it be, ‘I wish I had more air time,’ or, ‘this show sucks,’ or, ‘this show should be national’, or ‘this guy doesn’t deserve a show.’ I wanted it to be positive, productive and respectful.” And it has been.
Scott, Assistant Program Director of 1010 XL in Jacksonville and former producer of The Herd with Colin Cowherd at ESPN Radio, told me on the Radio Stuff podcast, “I hope this connects sports radio professionals, brings them together, and serves as almost a fraternal organization or somewhere we can all go to meet each other and exchange ideas.”
Scott hosts and moderates the weekly chats with KIRO Radio producer and “Steal This Idea” blogger Owen Murphy, who lives across the country in Seattle. They use the hash tag #SRCHAT, which you can access for past chats. One of the guys will throw out a question which is labeled “Q1” and anybody can chime in with a response by beginning “A1.”
It’s easy. Here’s a snippet of what went down last night.
Chadd Scott@ChaddScott15h Q1: How important is FM distribution to ratings success in sports radio? #srchat
Owen Murphy@TalkRadioOwen15h A1: FM distribution is huge, but AM shd not be dismissed. FM has much larger potential audience, but AM can win when combined w pxp #srchat
Amanda Gifford@AmandaLGifford15h A1. Certainly doesnt hurt, but people find good content no matter where it is. Ask Rush Limbaugh. #srchat
Chadd Scott@ChaddScott15h A1: FM distribution is CRITICAL to ratings success in sports radio, especially for new stations, especially w/ younger demos #srchat
Ingram Smith@IngramSmith15h @ChaddScott A1: content will always win – but the strength of FM signal, in particular when the sun goes down can not be understated #srchat
Owen Murphy@TalkRadioOwen15h A1: There are some markets where nearl 80% of the audience ignores AM. This makes MLB pxp a game-changer if you have AM stick. #srchat
The Gentleman Masher@GentlemanMashr15h @ChaddScott depends on the market. Good content will trump & streaming will eventually make it irrelevant. #srchat
Owen Murphy@TalkRadioOwen15h Hey @AmandaLGifford A1: A station needs marketing budget and q-rated hosts to win quickly on AM, as many listeners never visit #srchat
Heath Cline@heathradio15h @ChaddScott FM’s huge. Competitor loves to tout their AM signal’s strength. Only people hearing it are 50 – we crush them on 40k FM. #srchat
Larry Gifford@Giffordtweet15h #srchat a1 fm distribution is where 80%+ of the audience is but AM listeners listen 4ever. WFAN will feel pinch when CBS takes AM 660
Sports MBA@SportsMBA15h As a consumer, Im one of those. RT @TalkRadioOwen: A1:markets where nearl 80% of the audience ignores AM. #srchat
Larry Gifford@Giffordtweet15h #srchat a1 content is king, but when majority of audience doesn’t visit AM you’re only the tallest dwarf.
Owen Murphy@TalkRadioOwen15h A1: As w anything, it’s all about execution, budget and having great pxp partnerships, while poorly planned FM can stagnate. #srchat
Colleen Wall@ColleenWall14h A1: Since quality can be better on FM, that’s attractive to listeners. I tune to ESPN NY more often now that its switched to FM #srchat
Wells Guthrie@WellsESPN105114h A1: In small-mid size markets FM signal is vital. In large markets AM signals are more than enough. #srchat
You can read the entire #srchat transcript here. It’s exciting to me that smart people in radio are joining forces for the power of lifting the industry instead of tearing each other apart. It’s a trend I’m seeing more and more of and liking (see: Hivio. ) And the great thing is that anybody can set up a hashtag and a chat whenever you want. Do it. Invite your peers. Share ideas. Learn from each other. Lift each other up.
When was the last time you paid someone a genuine, specific compliment about something they did?
It’s a rare treat in radio to be certain. I know for me, I usually hear about the good things and positive impact I make during my final week on the job. It’s flattering for sure and a little depressing that it takes my resignation to trigger genuine compliments – and often times I’m so surprised I blush.
“Wow, I did that? Cool.”
The other day, I was talking to someone who wasn’t sure if a trusted and dear friend enjoyed her work, because she’d never said so. She didn’t NEED the validation, but she really WANTED it. She wants people to enjoy her work and hoped they ‘get it’ and appreciate it.
I imagine we believe we’re too busy to notice good things. We are so focused on improving the product by highlighting what’s wrong that we don’t have the time to showcase and reinforce what’s right. Accentuating the negative is an ongoing issue in our industry that I blame Arbitron for (why not?). Because of fluctuating ratings, we believe something is always broken, wrong, needs fixing or changed. We (radio programmers, general managers, consultants, etc.) focus a lot of time and effort on insanely attempting to master almighty Arbitron and less on cultivating the great work from each other through our compliments.
There are other reasons we skip the niceties too. Some of us are too insecure of our own talents, too afraid to shine a light away from ourselves, or too intimidated by others to speak up. What else? You know that feeling when you want to say something, but you’re not sure what to say and you don’t want to sound stupid? That feeling often keeps us from saying anything at all. There are also factions of folks in radio who don’t believe it’s their job to compliment others (but no doubt they’ll talk negative behind your back). And then there are those who assume people hear how good they are all the time from other people, so why bother.
I’m sure I’ve been guilty of all of these at one time or another.
Here’s a secret. No one hears how good they are or receives compliments on the exceptional things they do – often enough. Whether you are talent, management, sales, production, news, board op, promotions, engineering or the front desk assistant, you want compliments and people want to receive compliments from you.
And it’s scientifically proven to make people better at their job. A research study published in November by a team of Japanese scientists in the Public Library of Science’s scientific journal PLOS ONE found proof that a person performs better when they receive a social reward (a compliment). The team previously discovered that the area of the brain known as the striatum is activated equally when a person is rewarded via a compliment or cash.
Compliments inspire, empower and make people feel awesome. People want and need to feel appreciated for what they do – even the guys with big egos and the women with rock-n-roll attitudes. People need to feel respected, feel valued and have good self-esteem. This is the fourth level of Maslow’s Hierarchy of Needs. Maslow even said when people do not have self-respect they feel incompetent and weak. Raise your hand if you want employees and co-workers who feel incompetent and weak!
Plus, there’s the side benefit of positive reinforcement. Your one minute of telling someone how much you “loved” this or how “great” that was has the power to motivate that person to repeat that behavior and continue to be great over and over again.
And just as powerful is our silence. Not providing appreciation and recognition for great work is de-motivating and demoralizing. It’s a hallway buzz kill that makes everyone feel “less than.” Nothing like a radio station full of passionless drones who feel unappreciated, undervalued and overworked. But that would never happen in radio, right?
So how do you do it? David Stewart, an eHow.com contributor, has an easy step-by-step process on complimenting someone at work.
1. Find something specific and genuine that you like about your colleague.
2. Choose the right words that help express your appreciation.
3. Begin a compliment with “you.”
4. Provide a specific example of what you noticed, observed.
5. Notice and recognize small things that matter. Don’t wait for major events to show appreciation.
For example; “You have a real knack for self-improvement and positivity. I noticed you reading the Larry Gifford Media blog today and it just reminded me how much I admire the amount of time and effort you take to better yourself. Thanks for setting a good example for everyone else.”
(Paying a compliment is one of 13 ways you can be a better co-worker according to Reader’s Digest.)
Now, go forth and compliment. Let others know you appreciate them. No strings attached. No expectations. Just be kind, be genuine and be generous with your praise. It’s good for team morale, personal self-esteem and productivity. Oh, and did I mention it’s free (and not just to the 12th caller).
Everyone: Hi Larry!
I am a recovering high school drama geek. I was in the plays and musicals, auditioned for and was accepted into a collegiate theater program, I wore a dance belt and tights (a few times), I took piano lessons, learned how to breath “properly,” explored the history of theater and more. (Lucky for me, the radio station was housed in the basement of the theater – thus, avoiding a career as a New York City waiter.) Of all my theater experiences, the one that comes in handy in every job I have is improv.
On the air or off – improv skills have served me well. Let me just say upfront, if you are a producer, a host, an anchor, a reporter, or a programmer – invest in some improv classes for yourself – it will make you better at your job. It teaches you how to be in present in the moment and hones your ability to listen, react, adapt, create, innovate, play, contribute, and actively engage with the people you work with. Who doesn’t want that?
I was reminded of this while watching Tina Fey discuss the rules of improv while on Inside The Actors Studio this week. (A show that I unabashedly enjoy and one that I’ve paid homage to in my Inside The Bonneville Studios interviews – here with Luke Burbank, Linda Thomas, Brock & Salk and Dori Monson). Tina Fey honed her skills at Second City in Chicago before going to Saturday Night Live. In her book, “Bossypants,” she wrote down the rules of improv that she’s adapted as a world view and she claims they’ve changed her life.
“The Rules of Improvisation that will change your life and Reduce Belly Fat” (p84-85)
- AGREE – always agree & SAY YES. When you’re improvising, this means you are required to agree with whatever your partner has created. So if we’re improvising and I say, “Freeze, I have a gun” and you say, “That’s not a gun, it’s your finger” our improvised scene has ground to a halt. But if you instead say “The gun I gave you for Christmas! You bastard!” then we have started a scene because we have AGREED that my finger is a Christmas gun. In real life you’re not always going to agree with everything everyone says. but the Rule of Agreement reminds you to “respect what your partner has created” and to at least start from an open minded place. Start with YES and see where that takes you.
- Not only say yes, but say YES, AND. You are supposed to agree and then add something of your own. If I start a scene with “I can’t believe it’s so hot in here” and you say “Yeah…” we are at a stand-still, but if you say “Yes, this can’t be good for the wax figures” now we’re getting somewhere. YES, AND means don’t be afraid to contribute. It’s your responsibility to contribute. Always make sure you’re adding something to the discussion. Your initiations are worthwhile.
- MAKE STATEMENTS – Don’t ask questions all the time. If I ask continuous questions I am putting pressure on you to come up with all the answers. Whatever the problem, be part of the solution. Don’t just sit around raising questions and pointing out obstacles. Speak in statements instead of apologetic questions. Make statements with your actions and your voice. For instance, instead of saying “Where are we?”, make a statement like “Here we are in Spain”.
- THERE ARE NO MISTAKES, only opportunities. If I start a scene as what I think is very clearly a cop riding a bike, but you think I’m a hamster in a wheel, then now I’m a hamster in a wheel. I’m not going to stop everything to explain that it was really supposed to be a bike. In improv there are no mistakes, only beautiful happy accidents. And many of the world’s greatest discovered have been by accident. For instance, Reese’s PB Cup & Botox.
So, how many times do you or your on-air partners disagree with, disregard or discredit something the other said so you can one-up them, make a better point, or deliver a pithier punch line? Or you’re not sure what to say about a topic or how to move it forward, so you continually just ask questions of your co-host or the audience? Or a sound-byte doesn’t fire and you feel a need to explain to listeners it was supposed to be there – maybe even through your board op or producer under the bus – when in reality the audience had no clue it was coming? All of these are violations of improv.
Other improvisionalists have other rules. For instance, at TEDxVictoria, David Morris offered seven rules. (10 minute Ted Talk here)
- Play. The idea of engaging in something just because you like it.
- Let Yourself Fail. LET is the key. Failing is easy. The hard part is being okay with it. As soon as you start fearing failure you get trapped in your head. Failing does not make you a failure. Just fail, improvise and start again.
- Listen. Listen with all your being. Most people listen just enough to be able to respond. True listening is the willingness to change. If you are not willing to change based on what someone is saying, you are not listening. You are just letting them talk, before you respond.
- Say YES. A series of YES’s will take us somewhere. A single NO shuts down the entire journey.
- Say AND. YES-men are great. AND-men are people we want to work with. They say, “Yes, I like your idea!” AND they add to the creation.
- Play the Game. Anything that has rules is a game whether that’s playing Monopoly or filling out a job application. Rules free us up to improvise. Restrictions funnel our creative process to a create a product.
- Relax and have fun. It will lead to a more enjoyable life.
Improv isn’t about comedy. As David Morris’ pointed out in his Ted talk, MacGyver is one of the great improvisers of our time and he dealt in explosives. Whether you’re trying to save the World, save your ratings or save a segment; learn to improvise.
Luke Burbank‘s podcast titled “TBTL” was named, because he thought his night-time radio show on 97.3 KIRO FM was “Too Beautiful To Live.” He was right. The show was cancelled after 395 shows, but the podcast persists and is thriving after over 1,000 episodes.
Last year, in 2011, TBTL was downloaded 24,085,650 times. He currently averages about 2,000,000 downloads per month. I sat down with Luke for about an hour and talked to him about the show. Even he can’t believe the success of the show.
Full disclosure: Luke is one-half of the Ross & Burbank Show on 97.3 KIRO FM, which as Program Director, I oversee.
Luke is a radio veteran with an impressive resume including producing, reporting and hosting NPR shows like “Wait, Wait, Don’t Tell Me,” “All Things Considered,” “Morning Edition,” and has reported for This American Life in addition to his employment at 97.3 KIRO FM. Transitioning from traditional radio to podcasting, Luke quickly shed the formatics and realized even the worst segments could be fodder for days, where in terrestrial radio he doesn’t feel that freedom.
What is it about TBTL that makes it work? work. Luke treats it like a “real thing.” His producer gets a real salary, they invested in broadcast quality equipment, they do show prep and produce the show consistently at that the same time.
Luke’s success isn’t without some direction. He got some early advice from Adam Corrolla. You’ll find Luke appearing on other people’s podcasts, he is a panelist on NPR’s Wait, Wait Don’t Tell Me, and he recently did a commentary on CBS Sunday Morning.
One lesson Luke learned along the way is that the more obstacles you put between your content and your listener, the less they will listen.
So, after all of this you still want to start or continue your podcast? Cool. Here are the parting words of wisdom from Luke.
If you are going to launch a new podcast, be a narrow-caster. For instance, Luke says, “If someone did a podcast about just Marshawn Lynch‘s teeth, I would listen to that.” The more specific your podcast the better. Serve your niche and serve it better than anyone else.
You can watch the full interview here…
At Arbitron’s annual consultant fly-in in Baltimore last month there were some really powerful presentations that talk about best practices of social media, the importance of Moms, Weekends, and listening occasions. I’ve received this link to consultant Holland Cooke’s analysis in Talker’s Magazine from a handful of people and want to share it with you.
Here are some of my takeaways…
- We need to stop using Twitter and Facebook as a promotional platform and begin ENGAGING with our “friends.” Social Media is NOT about the station, it’s about the relationship between YOU (the person – not the show or station) and the listeners. Use these platforms to have conversations. If you ask questions, also answer them. If people reply, reply back. I see this social media as the bonus track on the DVD that provides behind the scenes footage and director’s commentary.
- Moms are key to consumption of our internet, new media and social platforms. The internet is Mom’s “most-essential” medium, driven by multiple household computers, wi-fi, and the cell phone. 60% of Moms would choose her smartphone over a TV.
- Traffic is still very important to listeners, most believe traffic is getting worse each year, and they still lean on radio first for information.
- Cool presentation from ESPN about their “best screen available” philosophy (even if that screen is radio) – proving that cross-media usage is NOT a zero-sum game (reinforcing our strategy with three radio stations and a content-rich website).
- Listeners are extremely more patient with commercials than we expect.
- More people in most markets listen to the radio on the weekends than either morning or afternoon drive. Radio is a total week medium…
- The #1 Headline: Getting people to come back again and again is the ball game.