“I’ve got a book now, I’ve got a twitter account. I’ve got a radio show. I’ve got podcasts. I do a TV show on Sunday.”
“I realize at this point and time in 2013 I’m not going to be your only source of information, I just want to be one of them. And so I’ve got to give you as many opportunities to find me as I can. We live in a multi-layered world of media. So, I’ve got to be on Facebook and twitter and radio and podcasts and TV and at different times of the day; morning-drive and afternoon. People are busy. My job is to find other avenues to connect with the public. And that’s what the book is and that’s what my Sunday morning show is.”
“I think, more than ever, now it is important — even Rush Limbaugh just came out with one (a book.) I mean Rush is making so much money it doesn’t matter, but he has the tea brand and the book. I look at twitter and I post a couple times a day. If I can get you to think about me once-a-day, when I’m off the air, that’s not a bad thing. I’ve got a book now, you’ll think about me during the holidays.”
So how does a guy like Colin have time to do it all?
“It seems like I put in these infinite, bizarre hours, but no more than an attorney, a doctor, or an executive. I’m very time efficient with things I do. I come in and grind my radio show and then I have time for a good 90 minutes a day to talk to radio stations and talk to advertisers. I think we all have time in our day; you just have to be more efficient.”
I admit I was reluctant to read The Handoff, because I know how the story ends – with the untimely death of sports radio’s bigger-than-life ambassador, mentor, friend and programmer Andrew Ashwood. However, I am better for having pushed through.
This is a book about brotherhood, determination, vulnerability, passion, certainty, self-confidence, self-awareness, and one guy’s successful rise from high-octane, motivated, passionate stock broker to high-octane, motivated, passionate sports radio host.
Through his journey of excesses, friendships, and passions, we accompany JT (currently a host on Fox Sports Radio from 1a-6a ET, 10p-3a PT) as he comes-of-age over and over again. The reader witnesses his evolution into a man, a husband, a father, a friend and talk show host. We are there as John transforms into JT and we are cheering with his buddies when he earns the name “Brick.” It’s funny, intense, authentic, emotional and ultimately hopeful.
JT rips his heart open for examination allowing the world to peer into his dreams, doubts, passions, and feelings. From being elected president of his fraternity to moving across country away from his boyhood home and then again when he quits his lucrative stock broker job only to pay his way on the radio – you will be rooting for JT.
Somewhat surprising for a sports host known for his scratchy, bullhorn of a voice and for banging the phones, JT is refreshingly self-deprecating, self-aware, and reflective. Even though I knew how it ended, it was a captivating roller coaster of a journey. The book gives an honest behind-the-scenes look at what it takes to succeed in life and radio. You’ll be motivated by JT’s hustle and moxy, and feel the urge to reconnect with friends from the past.
One of the lessons Andrew passed along was to “make someone’s day.”
Reading this has made mine. Thanks JT.
From New York to Los Angeles, in Chicago, Seattle, Dallas, and D.C. at big stations and small there is an alarming story unfolding in talk radio. Talk stations are tumbling in the ratings and no one knows why, though there are many theories.
It’s political fatigue.
It’s too repetitive.
It’s too depressing.
It’s too angry.
It’s too boring.
It’s not entertaining.
It’s all commercials.
The list of once great stations that have dropped out of the top ten reads like a radio station all-star line-up: KFI, WABC, WLS, WMAL, KABC, KIRO, WBAP. And it’s not a fluke (pardon the pun.) This is real. Arbitron is noticing it too.
“…for the first time since we began keeping our format records, it (news-talk) recorded two consecutive books below a 9 share, finishing at an 8.7 in July. Now summer is historically the lowest time of the year for News/Talk listening, and we will be keeping a close eye on the results as August and September approach, but it’s worth noting that the format’s summer shares have declined about 10% since 2011.”
– Tony Hereau, Arbitron Media Insights Manager
Down 10% in two years as a format in the 48 PPM markets?!
Editor’s note: I’m sure radio ownership groups understand and have lowered revenue projections accordingly.
“It was in 1994.”
Leykis was a guest on Episode 13 of the Radio Stuff podcast (listen). He recalled broadcasting from the NAB the year his show was launching into syndication and everyone kept talking about a panel featuring talk radio consultant Ed Shane. As Leykis recalls, this was Shane’s message:
“It’s important, for your talk radio station to be successful, that everyone have the same opinion as Rush.”
Leykis takes it a step further.
“So in other words, the secret to Rush Limbaugh’s success was not his years of experience or his time as a DJ or the fact that he had great timing or was a good comedian, that he made good use of sound, but no, no, no – the reason for his success was that he was a political conservative.”
From there after, every station Leykis approached to syndicate his show would ask what his politics were. It wasn’t always like that, “Previously, they only cared, ‘do I get ratings? Will I help the station make money? Will I make noise?’ Suddenly I was being asked, ‘Are you a conservative?’”
Leykis believes that was the moment talk radio went from being a mass appeal format to being a niche format. And the problems with talk radio today stem directly from a consultant misreading the tea leaves.
“Talk radio went from Rush Limbaugh’s bells, whistles, jingles and parody songs and everything to a line up of people reading bill numbers.” He went on, “It’s devoid of humor, entertainment value or mirth. These are not radio personalities.”
He wonders aloud if anyone in the radio business getting the message?
And he cautions up and coming talkers, “Don’t go to a radio station, because you’ll never be allowed to develop your talent. Develop a podcast, develop a streaming live show, develop your own product, and learn how to sell it and become an entrepreneur.”
OKAY, SO NOW WHAT?
Maybe it is political talk’s fault. I happen to believe it’s likely a perfect storm of new media, new listener expectations, new social and political attitudes, and a general fear in radio of taking risks and being wrong – in every department.
Here are a couple of steps I believe are necessary for talk radio to attract new listeners and remain relevant.
1. DEMAND SHOWMANSHIP
Talk radio needs more storytellers and fewer alarmists. Talent need to entertain, emote and put on a show, as much as they provide insight, deliver information and add context. Radio station leaders must support talent and encourage them to be amusing, insightful, emotional, apolitical, curious, experimental, and positive while giving them permission to fail. And fail hard sometimes — without fear of being fired.
2. FIND ANOTHER REVENUE STREAM
Radio stations need to stop abusing the listeners. The quality and quantity of radio’s commercials is appalling. I mean holy smokes gang have you tried to listen to an hour of radio recently? Effective immediately commercials that don’t meet your standards or match your brand should be rejected. Be the first guy in the room to say, “Hold up! That spot sucks. It’s not going on our air.” Be bold.
And – this will be even less popular – reduce spot loads. It’s time. Thanks to DVR, podcasts, Netflix, on-demand audio, and satellite radio spot loads seem to be worse than ever. Until recently people were accustomed to sitting through commercials or flipping back and forth between stations, because it was the penance you had to pay to watch your favorite TV show or listen to a kooky talk show host. Now radio is the last place on earth (with the exception of movie theaters) where consumers are forced to sit there while commercials are crammed down their throat.
No fast forward.
No more patience.
No more listening.
Just look at the growth of online radio, on-demand audio and NPR. So what’s that mean? Radio needs to figure out a dual revenue stream. The future of financing big radio is commercials and__________. You fill in the blank.
Editor’s note: If you say commercials and banner ads, I will scream.
Talk radio isn’t going to die, but it is definitely going through a mid-life crisis. The next 18-months the entire format will be redefined, programmers will be less focused on gaming PPM and more focused on listeners, commercials will sadly still suck, and Rush Limbaugh will be replaced by someone else as the face of the format.
As you contemplate your future in radio, here are a few questions…
1. Do you want help shape the future of talk radio? — or schedule prize giveaways online?
2. Do you want to cultivate relationships and test new programs? — or Audit a site and notify OCD and PD of wasted content?
3. Do you want to work for a company that values your passion? — or your valid drivers license?
4. Which is more appealing — a) Medical, Dental, Vision, Life, 401k, EAP, Paid Vacation and Sick Leave or b) all of that, plus a fully stocked kitchen, company-catered lunches every Friday, a foosball table in our break room, and flexible working hours?
I came across the two ads below for online content managers this week and reading them shows the stark difference between terrestrial radio’s approach to digital and those companies looking to disrupt the industry. Clear Channel’s job description makes it sound more like a punishment, while Stitcher’s ad empowers and inspires. Clear Channel positions ‘online’ as part of promotions, while Stitcher sees ‘online’ as content distribution (programming.) The goal here is not to pick on Clear Channel, this is however, representative of how most of terrestrial radio approaches these positions.
Online Content/Promotions Coordinator
Position: Online Content/Promotions Coordinator
Job Category:Web-site/Graphic Design & Promotions
Schedule prizes for on-air and on-line contests
Set up and maintain proper equipment for a live broadcasts and remotes
Assists in the coordination of remote equipment set-up and breakdown
The candidate will be responsible for updating our websites and assist our local program directors and advertising executives.
Physically maintain sites with daily updates
Prepare necessary graphic/files for site
Search and be proactive in the development of content for each website
Enter and update site content
Audit site and notify OCD and PD of wasted/duplicated content
Assists in scheduling ads on site and programs
Stream monitoring for quality, ad placement, etc…
Assist station personnel with maintaining various elements on sites (promotions calendar, personality pages, etc…)
Back up all sites during vacation and absence
Must be at least 18 years of age with a High School Diploma or GED
Must have a valid drivers license and clean driving record
Must be able to lift 50 lbs
Present a positive attitude at events
Qualified candidates should have strong HTML skills, a mastery of Adobe Photoshop, be organized, and a self starter.
The position requires working knowledge of website design, and development.
Working knowledge of Adobe Flash, Dreamweaver and Adobe Illustrator is a plus.
Medical, Dental, Vision, Life, 401k, EAP, Paid Vacation and Sick Leave
College degree preferred
Stitcher – San Francisco Bay Area
Want to help shape the future of talk radio? Work with both the people, who are creating the content and creating the technology, that’s changing the industry. We’re looking for an exceptional content manager to join the Stitcher team.
The ideal candidate has a knowledge and passion for emerging media. You’ll support and cultivate relationships with content partners from radio, comedy, education, sports, news and more. You will identify opportunities and growth initiatives for partnerships and test and execute new and existing programs.
- Supporting business partnerships with key players in the talk radio/podcast industry.
- Programming new shows and maintaining Stitcher’s stations.
- Working closely with partners to optimize relationships.
- Monitoring and communicating internal & external insights.
- Working closely with the Growth team on structuring and fulfill partnership initiatives.
Desired Skills & Experience
- Required skills & experience:
- Demonstrated account management experience.
- Experience working in radio, news, comedy, or similar category.
- Excellent communication and analytical skills.
- Self-motivated and results-oriented.
- Ability to maintain and excel with multiple priorities and adapt in a quickly evolving environment.
- 2+ years of experience in a related role.
- BA/BS required.
Stitcher is reinventing radio as we know it, bringing the best of on demand audio content to listeners everywhere. Stream the latest in news, sports, talk, and entertainment to your mobile device anytime, anywhere. Stitcher is the easiest way to discover the best of over 15,000+ on-demand shows and live stations, with customized recommendations based on your listening activity. Stitcher is integrated with Ford, GM, Mercedes and BMW vehicles and has been downloaded over 9 million times.
Stitcher is located in the heart of San Francisco’s SOMA district and is backed by top-tier investors, including Benchmark Capital and NEA. Stitcher has a great team and is looking for people who are excited to change the future of radio.
We offer medical, dental, vision, 401(k) and commuter benefits. Other perks include: a fully stocked kitchen, company-catered lunches every Friday, a foosball table in our break room, and flexible working hours.
Stitcher, Inc. is proud to be an equal opportunity employer. If you have an interest in being part of a fun and exciting team, please send an e-mail with your resume and cover letter to email@example.com
So, which job is likely to attract the better, more qualified candidate who will make a difference in the company and be personally fulfilled?
I do not condone Rush Limbaugh’s word choice and characterizations of Sandra Fluke. No woman deserves to be called a “slut” or ” prostitute” or any other derogatory phrase. I do not condone ex-WDAE morning guy Dan Sileo’s characterization of three African American NFL players as “monkeys.” Howard Cosell was fired nearly 30 years ago for pretty much the same thing. I also heard the “n” word un-bleeped on a syndicated show last week, which I do not condone.
So here are my questions…And answers.
Why is this happening? How is this happening? Who is to blame? Who is responsible? How does this impact radio? How should radio deal with it?
Talk radio is a tight rope walk. We ask talent to spend three hours a day entertaining, informing, dishing big opinions and driving conversations. We want hosts to “cut through the clutter,” “be passionate,” and “take risks,” while simultaneously protecting our company brands. This is hard to do and mistakes will happen. This is why companies provide a net in the form of board operators and producers. Talent need to rely on and respect these roles more — and the people in these positions need to speak up and take action when a talent crosses the line. Here is an idea; use the dump button…or tell the host they’ve gone too far. If you sit there and laugh with them like it’s a 1960s fraternity house, the content will likely degenerate. This isn’t the producer and board operators fault, but it is their responsibility along with the host.
What frustrates me is that radio is getting beat up as a dying industry everywhere I look and these outdated, racist, sexist, and irresponsible comments reinforce those claims and further suggest the medium is irrelevant and obsolete. The reality is radio has been and can continue to be a remarkable platform for lively debate and conversation about important issues and help to provide understanding. At its best talk radio is informative, entertaining, compelling, thought provoking, in-the-moment, interesting, fun and relevant. As an industry we provide the sound track to people’s life, we start conversations, we tell stories of triumph and tragedy to better understand the human condition, we care for and take care of our communities, and we create an invisible, powerful, connective tissue through the lives of our listeners which creates an amazing bond that has helped stations across the country in the past year alone raise millions and millions of dollars for good causes.
That being said, we are in a business that requires an understanding that things will get said that shouldn’t be said. Mistakes happen. This is talk radio. We will provoke at times and upset groups of people. As a PD it is my job to be calm in the middle of the storm. Programming decisions should never be made in the middle of a fire storm. It is our job (my job) to listen to the people complaining, listen to the actual audio of what was said, and then formulate my response. If lines were crossed –apologies should be made (as insincere as you may think he was, at least Rush did this). And then after everyone takes a deep breath, ask yourself a couple of questions; is this show representative of the kind of show you want on your station? Does it attract the audience you are targeting? Is the host chronically crossing the line ( your line, the FCC’s line, the community standards)? and if so, is the reward ( ratings and revenue) worth the risk? We are in the radio business and we need to make business decisions.
Finally, radio needs a shot in the arm and not another punch to the gut. Somehow, someway everyone who believes as strongly in this medium as I do needs to be actively promoting its awesomeness. 90+% of everyone (a totally made up stat) listens to radio. They are already believers in the medium, let’s remind them of it. Tell your friends why you love radio (#iloveradio) and I will do the same. Together we can rekindle people’s passion for absolutely free, wireless, instant information and entertainment available nationwide at the touch of a button…that is still legal to access while driving.
Focus. That’s how you get things done — including ratings. In this world of “I want what I want when I want it wherever I am” – it’s important you think about what you do and why you do it.
Do you know what your show is about? Not only specifically today’s show, but the show in general. What’s it about? What’s the listener benefit? How do listener’s use your show? Are you meeting their expectation every time you crack the mic?
Do you know who you are? What’s your personality? Go ahead, describe you in a sentence. Do you want to hang out with you? Are you unique, authentic, original? Do you fill a hole on the station, in the market? What should people expect when they tune into you? Do you fulfill that expectation?
Do you know what you’re talking about? Do you know why you’re talking about it? Do you know why you like this story? What attracted you to it? What are you going to do with it? What’s your point? What’s the payoff? What’s the listener benefit?
It’s not only about who’s talking and what you talk about, but how you talk about it and how it exceeds the listener expectation. Radio is fun, but it’s not only fun – it’s a business. One way to better ratings is to focus your show, focus your topics, and focus your personality.