Home > Brand, Commercials, New Media, Programming, Radio, Social Media > Has Radio Lost Its Brand?

Has Radio Lost Its Brand?

I googled “radio” this morning. Suddenly I feel sad for good ole’ radio. Here’s what I saw:

Google SnapshotIt turns out Radio doesn’t even own the radio brand anymore. Pandora. Sirius. XM. Free internet radio. I had to go to page 2 before the first radio station website showed up (KCRW which is non-commercial), Z100 showed up on page 3. This isn’t an accident. People looking for “radio” on Google – aren’t actually looking for radio. They’re looking for content. They want it on their computer or phone and they want it now. So, what are you doing to accommodate them? This is no longer about pounding your frequency 100x hour hoping listeners will remember to go where to find your product, this is about pushing your product to every possible platform you can so it just shows up whenever they want it and how every they want to consume it. One of my favorite quotes is “evolve or face extinction” and it has never been more true than it is today for radio.

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