Fox News “Election Free Friday”
Huh? That doesn’t make any sense. Why would Fox News stop talking about this election?
One anchor said, “I’m just sick of talking about the Tea Party and Obama. Frankly, I’d rather talk about the top five teachers of all time.”
Okay, if you haven’t figured it out yet, this is made up. Smart people at Fox News, CNN, MSNBC and others have decided no matter how much they’ve talked about, opined, dissected and interviewed experts, you can’t talk enough about the election. But, for whatever reason, in sports radio our hosts arbitrarily decide they are sick of talking about Brett Favre, the Yankees, Tiger Woods, steroids, or whatever the “hit” of the day, week or month happens to be. I have heard hosts declare “Favre Free Fridays.” This is short-sighted. Your listeners are not as engrossed in the story as you are. They aren’t listening to you every day. They are craving more on these stories, your opinions and insights, and if you’re not talking about them they’re going to scan the dial until they find someone who is.
At the ESPN Radio Network, Programmer Pete Gianesini asks aloud if The Weather Channel would stop covering a hurricane after three days because they were tired of talking about it. I can imagine the meteorologist opening his weather report with, “This is a hurricane free Tuesday. I’m tired of hearing about Hurricane Henry, instead we’re going to focus on the partly sunny skies over Denver.”
Favre, Bonds, Woods, Yankees, and whatever the next big story is are “hurricanes” or “elections” for sports talk radio. Bust out the Sports Doppler 5000 and the panel of experts and break down these stories from the inside out. Be THE place for the BIG stories and not the place that ignores them.