Tiger Talks – But Did He Say Anything?
Mike & Mike interviewed Tiger Woods for 16:51 seconds over the course of two on-air segments this morning. They asked 28 questions, 6 of them were closed (yes/no) questions. Was it ground breaking? No. Was I expecting it to be? No. When I heard Mike & Mike were going to interview Tiger Woods – I was expecting more Larry King than 60 Minutes. It was good to hear Tiger take ownership of his past behavior, talk about how he’s a better person and is able to gain balance and focus in his life.
I give Mike & Mike credit, because this is not an easy interview, however I believe they tried to cover too much ground, were over-coached and never followed up on some of the meatier issues that Tiger brought up. Tiger mentioned being “balanced” now vs. “unbalanced” before, but they never asked him what it means to Tiger to be balanced and what he’s doing to achieve balance. Tiger mentioned several times that through introspection he’s discovered who he is and where he is going. They never followed up and asked “who are you now?” or “where are you going?” I would have also liked to have heard Tiger talk about what lead to his slow, gradual loss of control in his life. What are the warning signs for others?
Is what Mike & Mike did this morning great radio? Yes. It’s the most recognizable athlete in the World answering questions many want to hear asked. It’s also an event. I’m certain more people came to ESPN Radio, ESPNRadio.com, and ESPN2, because of this interview today. I know it also caused a mess of tweets on twitter. As programmers, you must leverage these event moments in radio to build occasions and grow ratings. Trust me, when an interview any show on your station conducts blows up twitter and brings a bunch of P2s and P3s to your station, it’s a good day.
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