Do You Know Your Listeners?
Your listeners are regular guys with regular jobs, regular families and regular problems. They work hard and can’t afford to go to a lot of sporting events. They’ve likely never been court side, walked on a Major League Baseball field or even talked to a pro athlete. You are their ticket inside. They crave local sports information. These guys are smart, more media savvy than you think, and they know what they like when they hear it. They have high expectations for sports content whether it is on TV, radio, the internet or other. They likely know more about at least one local team than you do and certainly believe that to be true. They are passionate about these teams. They don’t want you to rely on the audience to provide your content, they won’t be calling in and they won’t enter contests. They don’t want you to try too hard to be funny, smart or connected. They don’t want you to waste their time. They are listening by themselves and using you as an escape from real life. These guys are tuning in to hear YOU talk about the things that matter most to them. They want to like you, but often times think you are an idiot. They have no loyalty. If you are boring, they will find someone who isn’t. They want you to take a side, have an opinion, provide unique information, explore an angle, or a go in a new direction. Tell them a story. They want to know you, recommend you, rely on you, and trust you. They want you to entertainment them and tell them something they don’t know. They will steal your opinions and use them as their own in front of their buddies. They’re not as sick of Brett Favre, steroids, and BCS talk as you are, even if they say they are. These are your listeners to lose. What are you doing today to win them over?