Six Keys to Success for Talk Hosts
Every day I talk to hosts who strive to model themselves after someone who is already successful. They say, “I want to be the next Rush Limbaugh, Dan Patrick or Jim Rome.” Newsflash: Those shows already exist. Success isn’t found in the shadows of giants, it’s found under the feet of the most creative, entrepreneurial, daring, vulnerable, honest, talented and motivated amongst us.
So, here are the Larry Gifford Media six keys to success for a talk host.
1. Be yourself, which is to be different than everyone else. Individual perspective and experience is the catalyst for creativity.
2. Be a trailblazer. Build your show around your talent and then hustle to sell yourself and your show every day to the listeners, clients, staff, and management. Figure out how you can be a personality on the radio station instead of the host of a show.
3. Be bold. Take risks. Don’t fear failure, learn from it. Surprise your fans.
4. Be open. Give yourself permission to be emotional, impassioned, and wrong. Be self-deprecating. Allow the listeners to know who you really are.
5. Speak your truth. Enterprise your own content. Notice what you notice in the world. Have opinions, perspective, and insight. Challenge conventional wisdom. Be informative and entertaining. (and self-deprecating).
6. Surround yourself with people you trust, people who will challenge you and people who make you better. And listen to them.