Home > Brand, Contests, Listeners, Marketing, Promotions, Remotes > The Local Radio Remote – A Hot (Sauce) Mess

The Local Radio Remote – A Hot (Sauce) Mess

See hot sauce spillage on the ground near the table.

I was at Jiffy Lube with my son over the weekend getting an oil change. It just happened to be the day 104.3 MY FM was doing a station appearance. The “appearance” was a 10×10 tent, a back drop, a bannered table and two chairs from the lobby. There was no other signage in or around the Jiffy Lube. The tent was set up away from the flow of customer traffic, so to see what was going on you had to wander outside and around the side of the building.

I took this picture after the station representative (assuming promotions assistant) came racing into the lobby, captured the eye of a Jiffy  Lube worker and said, “one of your customers just spilled hot sauce all over the place including me.” And then he disappeared into the bathroom for ten minutes.

The whole time I was there the guy from MY FM never appeared again, he never offered a bumper sticker, invited anyone outside for any reason (do you have games, giveaways or something?), and never explained to the customers what MY FM is by offering a handout, coupon or anything. Nothing. Nada. Zilch.

Here are some things to think about before your station’s next outing….

Look at your station remote / appearance set up. Is that how you want fans and potential listeners to see you? What would you / could you change to better reflect your brand?

What’s the payoff?  There should be four: one each for the station, the listener, the potential listener and the client? 

Be a star. Radio is show business. No matter what happens on a remote or appearance, remain calm and smile. No matter your role in the radio station, if you are the guy behind the card board table, you are the star of the show and the show must go on.

Client customers = potential listeners. Treat them as if your ratings depend on them. This is an opportunity to make your case to listen to your station to live bodies. What’s your elevator pitch?

Keep the remote / appearance area clean. Hide the equipment and supplies as best you can. Your area is a stage and no one wants to see the prop box.

 Have fun, be engaged, and be engaging. When I pulled up the MY FM guy was lounging in his chair reading the paper, while customers were sitting inside the lounge directly behind the wall his back was against.

  1. Johnny Walker
    March 21, 2011 at 3:37 PM

    You have some nerve to post your speculations about this event without any proof to back it up. You have nothing better to do then to take a picture of a tent, maybe we should ask the lady in the pic her opinion. Did you actually discuss anything with the employees of Jiffy Lube or MYFM for that matter about any issues or concerns they had about the event….or is this your own cowardly way of expressing your opinion just because you felt that the employees of Jiffy Lube or MYFM didn’t kiss ur ass enough so you got mad and posted a blog without the facts,this is a typical cowardly move on your part!

    • March 21, 2011 at 8:02 PM

      Johnny Walker…
      The whole concept of the piece was to observe a remote/appearance from a listener’s point-of-view. You only have one chance to make a first impression with a listener. It would be great if potential fans of the station would ask a lot of questions about events and probe if their are issues or concerns, but that’s not how the real world works. It’s the same arguement I get from hosts who say they had an off-day or their producer was sick or they were up all night. I’m sorry about that, but the listeners don’t care and don’t know. Radio stations are constantly being judged and evaluated. And every moment matters – even at an appearance. Contrary to your insinuation, I have no vested interest in being catered to, I’m trying to help stations take notice of the nearly non-stop missed opportunities.

  2. Josh
    August 7, 2011 at 4:58 PM

    Because of you, one of the promotions assistants who worked at the event was fired. Too bad people like yourself help crush someone elses paycheck. I must say, Kevin Seki is the promotions director, maybe next time you are at an event, you can call him on his cell and tell him how horrible his promotions team really is. The problem with you trying to help stations take notice of the nearly non-stop missed opportunities, is your costed people there jobs. Can you name the last Jiffy Lube that was exciting to be at? If you really want to help Promotions Directors take notice, get hired as a private radio investigater. hahaha

    • August 10, 2011 at 8:16 PM

      Josh – thanks for the note. It’s never good to see anyone lose their job, especially in this economy. I could write a grand response to your claim that I got someone fired, but in the end you’ll still think you are right and I’ll think I’m right. Let’s agree that this situation — from the state of radio promotions in general to the termination of this promo assistant — is sad.

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