Home > Uncategorized > Tell Me A Story…

Tell Me A Story…

The premise of 60 minutes according to its creator and producer Don  Hewitt is based on, “The four words every child knows…tell me a story.”

Yet, it remains a rare talent in talk radio today.  Talk hosts (regardless of format; sports – conservative – liberal – car talk – cooking – news) need to tell remarkable stories that add entertainment, information, insight, context, understanding, and evoke emotions. While many hosts believe they are telling stories, few do. A story has an arc (beginning, middle and END that makes a point regarding a specific topic), is rich with details, and transports people to your world. Instead of telling stories, most hosts that I’ve listened to cull together personal anecdotes or bullet points from life experiences and list them out believing they are telling a story, but like Elaine Benes’, “yada yada yada” on Seinfeld, they leave out the dazzling details. Don’t do this.

Categories: Uncategorized
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: