Brock & Salk Turn a Battleground into Common Ground
When political advisor and forever Boston sports fan Mike Salk and former NFL QB Brock Huard were teamed together in 2009 it was all about winning, but they didn’t know how. They didn’t know each other and didn’t agree on much. It was an awkward 30-minute demo or so they say – no one seems to have listened to it since. Now Brock & Salk on 710 ESPN Seattle is one of the most successful and popular sports radio shows in the country. I sat down with Brock & Salk for a 60 minute interview as part of an on-going series of interviews called Inside the Bonneville Studios to find out how they did it.
Huard remembers the beginning, “I wanted to win arguments. He wanted to win arguments. And our station was just trying to find its footing. It wasn’t until we went to Phoenix (a year into the show) that we realized we weren’t winning, we weren’t really growing.”
“Look, we are different,” Salk tells me. “Politically, religiously, background, coasts, everything was different.”
In Phoenix, for the first time, they sat down several nights in a row and had dinner and got to know each other and discovered a relationship built on common ground.
They agree, “The thing we have most in common is our competitive obsession.”
Huard isn’t convinced it could have happened much sooner, “I think it just takes time, like with anything you’re trying to build. We had to prove to ourselves that we enjoy doing this, I enjoy coming to work with you. It’s not a battle. Even though we are vastly different we can find some common ground.”
And so they did. Now they aren’t battling to win each argument between them or with the audience.
“You’re not going to win every battle. Your not going to make people agree with you,” Huard says. “Whether it was right to put Ken Griffey Jr. on the bench, and you believe that and you can back that up and your thesis is right, there’s going to be a part of the audience that won’t believe it. They don’t want to hear it from you. Even if the facts are right in front of them, they’re not going to want to hear that. And I think a couple of years ago it drove Mike crazy, now it’s like, ‘Okay, I’m not going to convince them. If I keep pounding and beating my head in what good am I doing?'”
Brock & Salk arrive at the studios a couple of hours before show time and ask each other what stories they like that day. They have a conversation. It’s a collaborative effort. But, they don’t prep nearly as much as they used to.
“(Sports radio consultant) Rick Scott told us at that same trip to Phoenix, ‘You guys will know it’s going well when you don’t get to 75% of what you prep for.’ We didn’t believe him.” Salk says they were preparing the show so thoroughly it was actually hard to have a conversation about topics. It was over-prepped. About the time a topic or story was getting interesting it was time to move to the next story, because that’s what was on the show rundown. They moved to topic after topic regardless of how good or bad it was going.
Since that time, they’ve stopped prepping so much and narrowed the focus of the show to the one or two topics they want to hit hard.
Mike admits, “Once we started leaving things on the cutting room floor, it was better.”
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