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Hey, YOU are really talented!

Encouraging-WordsIt’s free. It’s fast. It’s effective in motivating your team and getting the results you want. But hardly anyone in radio is doing it.

When was the last time you paid someone a genuine, specific compliment about something they did?

It’s a rare treat in radio to be certain. I know for me, I usually hear about the good things and positive impact I make during my final week on the job. It’s flattering for sure and a little depressing that it takes my resignation to trigger genuine compliments – and often times I’m so surprised I blush.

“Wow, I did that? Cool.”

The other day, I was talking to someone who wasn’t sure if a trusted and dear friend enjoyed her work, because she’d never said so. She didn’t NEED the validation, but she really WANTED it. She wants people to enjoy her work and hoped they ‘get it’ and appreciate it.

So it got me thinking. Why don’t we offer compliments to each other more often?3221c47caa4bd4a26d1d6548ab8b2b0f

I imagine we believe we’re too busy to notice good things. We are so focused on improving the product by highlighting what’s wrong that we don’t have the time to showcase and reinforce what’s right. Accentuating the negative is an ongoing issue in our industry that I blame Arbitron for (why not?). Because of fluctuating ratings, we believe something is always broken, wrong, needs fixing or changed. We (radio programmers, general managers, consultants, etc.) focus a lot of time and effort on insanely attempting to master almighty Arbitron and less on cultivating the great work from each other through our compliments.

There are other reasons we skip the niceties too. Some of us are too insecure of our own talents, too afraid to shine a light away from ourselves, or too intimidated by others to speak up. What else? You know that feeling when you want to say something, but you’re not sure what to say and you don’t want to sound stupid? That feeling often keeps us from saying anything at all. There are also factions of folks in radio who don’t believe it’s their job to compliment others (but no doubt they’ll talk negative behind your back). And then there are those who assume people hear how good they are all the time from other people, so why bother.

I’m sure I’ve been guilty of all of these at one time or another.

Here’s a secret. No one hears how good they are or receives compliments on the exceptional things they do – often enough. Whether you are talent, management, sales, production, news, board op, promotions, engineering or the front desk assistant, you want compliments and people want to receive compliments from you.

And it’s scientifically proven to make people better at their job. A research study published in November by a team of Japanese scientists in the Public Library of Science’s scientific journal PLOS ONE found proof that a person performs better when they receive a social reward (a compliment). The team previously discovered that the area of the brain known as the striatum is activated equally when a person is rewarded via a compliment or cash.


Compliments inspire, empower and make people feel awesome. People want and need to feel appreciated for what they do – even the guys with big egos and the women with rock-n-roll attitudes. People need to feel respected, feel valued and have good self-esteem. This is the fourth level of Maslow’s Hierarchy of Needs. Maslow even said when people do not have self-respect they feel incompetent and weak. Raise your hand if you want employees and co-workers who feel incompetent and weak!

Plus, there’s the side benefit of positive reinforcement. Your one minute of telling someone how much you “loved” this or how “great” that was has the power to motivate that person to repeat that behavior and continue to be great over and over again.

And just as powerful is our silence. Not providing appreciation and recognition for great work is de-motivating and demoralizing. It’s a hallway buzz kill that makes everyone feel “less than.” Nothing like a radio station full of passionless drones who feel unappreciated, undervalued and overworked. But that would never happen in radio, right?

So how do you do it? David Stewart, an eHow.com contributor, has an easy step-by-step process on complimenting someone at work.

1. Find something specific and genuine that you like about your colleague.
2. Choose the right words that help express your appreciation.
3. Begin a compliment with “you.”
4. Provide a specific example of what you noticed, observed.
5. Notice and recognize small things that matter. Don’t wait for major events to show appreciation.

For example; “You have a real knack for self-improvement and positivity. I noticed you reading the Larry Gifford Media blog today and it just reminded me how much I admire the amount of time and effort you take to better yourself. Thanks for setting a good example for everyone else.”

(Paying a compliment is one of 13 ways you can be a better co-worker according to Reader’s Digest.)

Now, go forth and compliment. Let others know you appreciate them. No strings attached. No expectations. Just be kind, be genuine and be generous with your praise. It’s good for team morale, personal self-esteem and productivity. Oh, and did I mention it’s free (and not just to the 12th caller).

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