Bobby Flay Dishes Some Radio Advice *Updated
I’m a big fan of Next Food Network Star, because a) I’m a foodie who likes to cook and b) it’s fun watching other people coach talent since I do that too.
“You need to talk about food and describe it in a very compelling way. Your vocabulary really needs to be inventive. Think about it like being on the radio where you actually have to create the picture for someone at home, because they’re not going to be able to taste it.”
He then went on to tell the contestants they could not use the following crutch words: delicious, awesome, sexy, incredible, or wonderful — because none of those words describes how something tastes.
Radio hosts can learn a lot from this. I hear hosts using generic descriptions all the time: good, fine, excellent, exciting, unbelievable, and the list goes on. None of these words helps to paint a picture in the mind’s eye or activates the listeners senses. Dig deeper. Expand your vocabulary. The more descriptive and colorful your language, the more likely listeners will truly understand the message you are trying to send.
7/25/13 UPDATE: Listen to Episode 11 of Radio Stuff podcast for more talent tips from the Next Food Network Star here. (41:00 mark)
A Baker’s Dozen worth of Tips from Next Food Network Star
- Lighten Up
- Be authentic: embrace who you are – wacky, goofy or whatever
- Be inspirational
- Be passionate
- Be specific
- Be consistent
- Be unique
- Be relatable
- Be a performer
- Be intimate
- Expand your vocabulary
- Be a star
- Have fun