Home > Dallas, Programming, Radio, Talent > Kidd Kraddick’s Last Selfless Acts

Kidd Kraddick’s Last Selfless Acts

KiddKraddickKidd Kraddick – a Dallas radio institution and syndicated radio host – died suddenly in New Orleans where he was for a golf tournament to help raise money for his children’s charity Kidd’s Kids. The charity is dedicated to helping impact the lives of children who have terminal or chronic illnesses or are accident victims. He was 53.

(Billy the Kidd made the announcement on 106.1 KISS-FM in Dallas last night)

The charity golf tournament wasn’t Kidd’s last selfless act. It turns out when one of radio’s good guys goes too soon, the walls come down between personalities and radio stations and we all mourn and celebrate his life and career as one industry. In his death he’s helping to unite the radio community. Here’s a sprinkling of the reactions.

Terry Jaymes - Kidd Kraddick

There’s really no way Kidd could have understood the impact he’s had on so many people and the radio industry in general. He even made an impact to radio friends around the world. The reaction on Twitter, Facebook, and coverage in news has been overwhelming. One listener credits Kidd for “restoring his faith and belief in FM radio.”

And I too have found myself caught up in it. I didn’t know Kidd, but I’ve respected him from afar and have never heard anyone say a bad thing about him. No one. Which, in this ego-fueled industry, isn’t just rare – it’s an anomaly. It’s the exception to the rule.

News of his death strangely shook me up. I supposed when someone dies so young and suddenly it makes you consider your own mortality (as he was doing just last week on the radio show.) Death touches us each differently. It can be an end or a beginning, simultaneously a rebirth of spirit and the death of a man. Having gone through the death of my father I understand the impact of losing someone close to me. I also know I appreciated it when his friends and colleagues shared their stories and his wisdom with me.

To honor Kidd’s legacy, I have extracted some of the rules of life and radio he’s left behind. These rules come directly from words and phrases used by his family of colleagues and listeners.

Kidd Kraddick Rules of Life and Radio

Bring laughter and joy to people’s lives whenever you can.

  • Listeners remembering the lovable and entertaining Kidd share stories of morning giggles, wide smiles, and brighter days.

Use your talent to build something greater than yourself.

  • Kidd’s charities were extremely important to him, he helped countless kids and families in their darkest moments. He didn’t have to. Listeners admire his kindness and dedication and lift him up as an inspiration.

Don’t be afraid to lead with your heart.

  • Listeners and co-workers describe Kidd as having a big heart and full of compassion. They admired his love of children. When you lead with your heart, you make a difference in people’s lives.

Be authentically you.

  • Kidd was a natural talent who made friends at every turn. He related to listeners and listeners related to him. It was truly a radio family and listeners are grieving over the loss of a friend.

Help people.

  • In addition to his charity work, Kidd was a mentor for dozens of people in the radio industry, he gave up-and-coming bands exposure, respect and a shot, and his positivity helped spread light through the country each day.

 “Keep looking up, cause that’s where it all is.” – Kidd Kraddick

  1. July 28, 2013 at 12:04 PM

    Thanks Larry.

    I had the opportunity to work with Kidd trough his Bitboard show prep website.

    One thing that I learned from Kidd was something that today’s radio talent has to face everyday-every show: thinking outside the box. Even when the prototypical “suits” and “programmers” are standing in the way, finding a way to relate and be relateable in this business is – sadly – considered thinking outside the box.

    Kidd’s type of authenticity has seemingly become “optional” (and more likely a directive to stay away from) in this PPM world. His kind of laughter is often looked upon as “searching for the funny” when meters are perceived as dipping. To strive for those every day and be entertaining in doing so…that’s what I was lucky enough to learn from my all-too-brief interaction with Kidd.

    I wish more people shared his view. Glad you do.

    Mike Bower

    • July 28, 2013 at 12:47 PM


      Thanks for sharing. Good insights. Keep in mind, the suits are coaching to a brand, not to good or bad radio. If your authentic self doesn’t serve the brand well, you’ll need to search for the brand it does — or do what Kidd did and syndicate yourself.

      Larry Gifford

      Sent from my iPad

  2. Nasko Atanassov
    July 29, 2013 at 8:27 PM

    Every profession should have its own Kidd Kraddick!

  1. December 29, 2013 at 9:04 PM

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