What If Radio’s Future Arrived and We Didn’t Notice?
AM, FM, FM Stereo, AM Stereo, Surround Sound, digital processing, podcasting, HD Radio, DAB+, live streaming, a connected car that can access radio stations around the world for free, XM Sirius Satellite Radio, iTunes, iHeart, TuneIn, Slacker, Stitcher, Pandora, SoundCloud, Twitter, Facebook, Instagram…
Radio has changed. Listeners have changed. The people working in radio is another story.
Many of us keep waiting on a miracle proclamation from the heavens that the world desperately needs AM and FM radio. It doesn’t. New devices, new platforms, new prototypes – some good, some bad are being churned out daily. What the world needs is your content, your creativity, your ingenuity, your personality, your ideas and your willingness to fail and try again. If AM and FM are going to be viable for the future we have make it worth listening to. If you don’t like the future that’s been created, change it.
What’s radio’s autonomous driving car? Where’s radio’s Eric Snowden? How can radio serve listeners of 2014 who already have news, weather, traffic and their favorite music at their fingertips?
The fate of AM and FM is yet to be decided. There are many (profitable?) years ahead for many stations. But the evolution and revolution has begun. You can pretend it hasn’t. Many have.
Or you can pick up a microphone and us help radio win again.