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Radio Odds and Ends

I drove a total of about 10 hours yesterday to catch up with radio friends and listen to the radio. It also gives you time to think, come up with new ideas and dream a bit. I have a renewed focus and a more positive attitude starting my day today. Here are some things I heard, saw and thought that may be of interest to you.


OVERHEARD

I heard a bunch of a election coverage. There was no greater test for my brain than flipping between NPR and Fox News Radio coverage of the midterm elections; different tone, different language, different storylines. Both were biased. Both served their audiences. Neither was misleading.

Non-stop election coverage is rewarding for anchors and reporters, but hard work. I heard national anchors and local reporters all lose their thoughts, get choked up by dry mouth, and fumble through names and issues they weren’t prepped to discuss. You can’t over prepare for a night like this.

I didn’t hear anyone fumble and most of the coverage was informative and timely with the right level of excitement and urgency.


OVERSAW

I saw this on the 405-South heading out of Los Angeles. I had to turn around and drive by again to snap this photo going 60 miles an hour (not recommended).

KFI

TAKEAWAY: I think KFI is threatening me.

Two points here. It’s hard to be funny and I think they’re trying to be funny. Humor is tough and extremely subjective. Use it with caution. Secondly, how is “stay connected” any different of a benefit from most other radio stations? Keeping listeners connected (to news, community, music, etc.) is really the goal of most stations regardless of format. It doesn’t provide a differentiation point


WORDS OF WISDOM:

“Best advice (I’ve received) is to go through life with an “F— it!” attitude. Nothing is as bad as you think it is at the time. You can survive practically anything. And the best way get through things is to realize that it’s all going  to pass.”  – Perry Michael Simon, AllAccess.com, on the Hermosa Beach Pier Plaza.


FLASHBACK:

A note to the country morning show host who opens each break with the double time check (11 minutes after 7, 7-11 on your home for…) stop it. The 80’s called and it want’s the analog time check back please. Stick with the digital read out. It’s shorter, simpler, and easier to understand. Rule of thumb: never have listeners do math in their head when you’re just trying to tell them the time.


TEASE ME: 

“The Mayor joins us next to talk about the election” is a programming note not a tease. Find a way to make me want to listen. Instead of WHO you’re going to have on think of the WHY you WANT him on and WHAT he’s going to provide that’s worth sticking around for.


TRUTH TELLING

“There are some really good 40 second ads out there (in Los Angeles) that have been padded into a minute. If you could sell ads in multiples of :10 instead of :30s or :60s could the creative be rather better than it currently is? Because the creative of some of the ads I was hearing was not quite as high as I was hoping it would be.” – Radio Futurologist James Cridland on the shores of Laguna Beach


NETWORKING TIP

Bring a gift. I feel both special and inadequate meeting with James Cridland. He arrived with a thoughtful gift for me and all I brought was a camera so we could take our picture together. His was more useful to me than mine to him. 🙂

bookJames Cridland and Larry Gifford

  1. November 5, 2014 at 7:10 PM

    The only downside I have with the Tease is that too many outlets (TV and internet, mainly) use it now in a weak, BuzzFeed way–“Stay tuned: We have Mayor Lee coming up after the break and you won’t believe what he has to say about Muni!” It’s forced excitement. “Coming Up: Mayor Lee shares great news with us about Muni!” That works better…plus, you still have my respect.

  2. November 6, 2014 at 1:24 AM

    True, the goal of most stations is to ‘connect’ with their listeners. Fact-few do, and fewer understand what it means to truly ‘connect’ their brand with their listeners. I’m also glad kfi thought enough of that positioning statement to ‘borrow’ it from KXL. They’ve been using it successfully for several years now. Stay Connected my friends.

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