Airchecks. Dreaded Airchecks.
One of the issues that I hear from talent quite a bit is how airchecks suck. They dread them. Talent feel like they’ve been slimed by negativity afterwards when they just want some support, strategy and a plan to improve. They know what sucked. How do you fix it?
Paul Kaye, Talent Development Director for Newcap Radio and Ops Manager for the Vancouver radio cluster has been writing a series of articles for AllAccess.com about airchecks; The Good, The Bad and The Ugly. He talked to talent around the globe and is passionate about making radio talent remarkable. So, I invited him on the Radio Stuff podcast this week.
Our chat is about 30 minutes long. Some key take aways for me:
- PDs, talent (and often GMs) need to agree on show goals to help focus the coaching sessions and set expectations.
- Trust needs to be earned by both sides or it all falls apart.
- Airchecks are not about “managing,” “nitpicking,” or listing negatives, they should be constructive, mostly positive, and helpful in achieving goals.
- They should be as short as possible and as long as they need to be.
- Hallway feedback; be timely, specific and supportive.
- It’s never okay for PDs to throw coffee cups at the talent.
Paul and I also realized through out chat that there really is no system in place for training PDs how to manage and coach talent. It’s all trial and error with mostly error. If the industry is serious about talent being the differentiation between streaming radio services and satellite compared to local radio we need to address this and continue to invest in remarkable talent.
Click the image below to listen to the show!
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