Peering into Periscope
Periscope continues to gain traction as real-time video interaction with a round-the-world audience is too big of an opportunity/novelty/ego-boost to resist.
I’ve tested it out a couple of times, talked to folks using it and done some research. Here are some keys for radio folks looking to use Periscope.
BEFORE YOU GET STARTED
Power up. Make sure your phone is fully charged and you have a strong wi-fi or 4G connection.
Have a purpose. You will want to know WHY you are initiating a Periscope session. There are many ways you can use it. Here are some:
- Impromptu Q&A sessions. Great way for listeners to chat with hosts or debrief reporters of a big story.
- Live news coverage / press conference. Let the audience see what you see when news is breaking.
- Introduce new show features / characters / hosts to your fans.
- Make announcements about your station or show.
- Get feedback/information/ideas on show topics, events, contests, etc.
- Go behind the scenes of the radio station.
- A regular mini-show; “Today’s Big Idea” “The Bonehead of the Day” or “The Daily Session.”
- Tell stories to engage fans. Storytelling is as much of a key to a successful Periscope as it is your radio show.
Write a title that entices. This is your tease, but it should also give the audience a snapshot of the video session they’re joining. Many have luck asking a question so the audience engages from the get go.
Example. What is the worst part of Mondays? Who is your man-crush / woman-crush? How do you make a good cup of tea?
This keeps the session focused and people can immediately play along.
Steady the phone. There is not a stabilizer built into the Periscope app, so many of the video sessions I’ve joined are blurry, vomit-inducing messes. Either steady the phone by holding it with two hands or set it up against a computer screen, some books, or a put it on a tripod.
Keep the phone vertical. Unlike most apps and cameras on your phone, Periscope doesn’t work so well when you try to flip the phone in the landscape mode. It is seemingly incapable of readjusting once the session is started. Keep your phone straight up and down.
Frame your shot. Keep the focus of your video in the top 1/3 of the screen, because the lower 2/3rds is fill by comments and hearts. (Pro Tip: Hearts are like an infinite “like” button. Viewers can tap the screen as many times as they like and each time they tap a heart appears.)
The talking part. There is no need to begin talking at the beginning of your session, unless you enjoy light banter with yourself. Wait until people start arriving to your Periscope session before diving in. (Editors note: As pointed out by James Cridland there are those who will access your replay in the 24 hours that follow, but most consumers of your Periscope will be live. It depends on which audience you want to record the Periscope for I suppose.) And when they show up, talk to them. Answer their questions. Ask them questions.
Trolling. This is still the internet and your Periscope video is not contained to a small group of your best friends. All Periscope videos are available to anyone. If you attract a troll, just ignore them.
If you’re using Periscope for radio or radio-adjacent projects I’d like to hear about your experiences and would appreciate you passing along any tips in the comments below.
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