Man Meets a Radio Morning Host
True story. Names changed.
Man: Aren’t you Jim in the Morning?
Jim: That’s me!
Man: I listened to you once. You’re funny.
Jim: (confused) Once?
Man: Yeah, maybe twice.
Jim: (curious) If you listened and I was funny why don’t you listen more often?
Man: Oh, Bill & Jill down the dial do the news quiz every morning at 7:40a. And I listen to that. If I get to the Main Street Bridge before they start the quiz I know I have time to stop at the diner and grab a cup of coffee before work. If it starts before I reach the bridge I know I need to go straight to the office.
Jim: Well, that makes sense.
It sure does. Benchmark segments are brand extensions of your show. They help listeners navigate their day as much as it provides predictable, dependable anchors for your show.
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