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The Really Super Big Game Sunday

Every station puts a different spin on Super Bowl coverage. Due to the NFL’s rules, we all find creative ways to tell listeners we are covering the Super Bowl, having a party, or holding a contest around it without actually saying “Super Bowl.”

In Atlanta, the Two Live Stews are throwing their annual “Stewper Bowl Party.” Around the country, there are a lot of variations of “The Big Game,” including Big Game Party, Big Game Sunday, and Big Game Break Down.

Some stations are hosting a “GameDay Super Party.” Others feature “Sights & Sounds from Dallas.” “SB45” and “DFW XVL 411” are clever too. 

If none of these work for you, this year may I suggest you just call it the “Super Brrr.”

A Super Week For Sports Talk To Cash In

If you don’t have a local sponsor or two or four for your Super Bowl coverage you missed an opportunity. There are a lot of ways to tie into “Super Week” or whatever you want to call it so you don’t get in trouble. Here are some that have been successful for me in the past…

1. Even if you aren’t sending a local show to radio row, own the “coverage” of the week with promos touting your team coverage. (ie. “690 The Fan is sending Mike & Mike and Colin Cowherd to North Texas for Super Week to get you ready for the Packers and Steelers, plus exclusive interviews and expert analysis with Smokey on Sports. It’s Super Week “team coverage” – brought to you locally by Gifford Tires on 690 The Fan.”) Notice, no mention that this station has the game, or that they are sending a local show. Just reselling what the network has already sold. Support this with sponsor  liners through the show and live mentions during your local show whenever they talk Super Bowl.

Here is a promo I produced for last year’s super bowl for 710 ESPN LA: KSPN 011609 30 Countdown to Kickoff_Colin.

2. Host a listener viewing party for the Super Bowl and give away a lot of free stuff; tickets, game consoles, T.V.s, swag. Have a bar, casino or other establishment invest in the hosting sponsorship.

3. Partner with sponsors do a Super Week of Ultimate Giveaways leading up to the big game; Big Screen TV, Home Theater, PS3 with Madden Football, man cave makeover, tailgate party with all the fixins delivered to your house for the game, etc.

4. Punt, pass, and kick competition for listeners.

5. …or create your own event like 610 WIP in Philly…WING BOWL!

Food for Thought: Super Bowl Edition

Bob's Steak and Chophouse

As a service to the masses of sports radio hosts, producers and managers who are preparing to descend upon Dallas for the Super Bowl and festivities, LarryGifford.com conducted a survey on where to eat when you’re there.

The overwhelming favorite place in Dallas to get a great steak is the original Bob’s Steak & Chophouse on Lemmon. III Forks came in a close second.

Others include: Nick & Sam’s, Perry’s Steakhouse, The Mansion, Al Bernats, Del Frisco, The Palm and Craft.

Not in the mood for a steak, no problem. Here are the best of the rest of the restaurants in Dallas/Ft. Worth.

Kincaid’s Burgers (Ft. Worth) — an old grocery store turned into a burger joint
Dickey’s Barbecue Pit• Reata (downtown Ft. Worth )
Chef Tim Love’s Lonesome Dove (Stockyards)
Fearings at the Ritz-Carlton
Stephan Pyles — New Southwestern Cuisine
Trece — contemporary Mexican kitchen and tequila lounge
Mia’s Tex-Mex — a destination for Dallas Cowboys and local celebs
Shinsei — Sushi Bar with Pan-Asian kitchen
Carmines PizzeriaNew York style pizza

Finally some friendly advice from radio folks in the Dallas/Ft. Worth area…

1. Fort-Worth and Dallas cultures are quite different. Fort Worth is very laid-back and easy for getting around. Dallas is more high-tone and can be somewhat snobby. It’s also about a 30-40 minute drive between the two.

2. We have a lot of a-hole drivers, mainly idiots in pickup trucks. People rarely pay attention to road signs and will often go 20mph+ in the left lane.

3. We don’t have horses and there aren’t any dude ranches in town. Not everyone speaks with a country accent. There are no oil derricks and very few wear cowboy hats.