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7 Podcasts Helping to Make Great Radio

rs134cvrI love radio. I love making it, making it better, making it relevant and accessible, making it meaningful and making it informative. I love listening to radio and being entertained, amazed, challenged and surprised. I also love talking about it. That’s why I’ve relaunched a new season of the Radio Stuff Podcast. (You should listen, subscribe, share and rate it on iTunes.)

In making episode 134 of Radio Stuff sponsored by Promo Suite, I realized my podcast has been influenced by many others. Some are about radio and making great audio, some are storytelling focused and others are interviews about the business.

Here are seven podcasts I’m listening to for insight, information, context and entertainment. All of these are available on iTunes in addition to other platforms.

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Bob Schieffer’s “About the News” – The CBS news veteran talks to journalists, bureau chiefs, editors, and executives about the news. It’s a behind the scenes chat with names you know and with people who lead the news industry.

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James Cridland Radio Futurologist – Londoner turned Aussie, James brings his written words  to life with 3 to 5 minute podcast shots. Great international perspective on our industry.  howsound_social_medium

HowSound – This is a master’s class in audio storytelling. It’s a bi-weekly podcast produced for PRX and Transom and dives into technique, storytelling formulas and structure with lots of examples.

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Radio Today – the great Trevor Dann consistently delivers this weekly listen about radio in the U.K. And Europe. He talks to the news makers and icons. Plus, David Lloyd Radio Moments.  sound-off

Sound Off Podcast – Canadian and radio pro Matt Cundill shows off production value and a great sense of curiosity in this weekly podcast about radio. I’m featured in the next episode.

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Barrett Sports Media Podcast – this is a newly launched podcast by veteran sports radio programmer turned consultant Jason Barrett. He’s talking to talent and management about how they do what they do and addressing the big headlines in radio each week.

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Under the Influence – this is a marketing podcast that’s also a radio show on CBC. It’s a great listen, well researched and highly produced. A good example of how to take seamingly disparate stories and connect them through a show theme.

What podcasts are you listening to for inspiration, instruction or example?

RTDNA Takeaways

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These are reminders, thoughts, takeaways, interesting observations and things I want to remember from the national RTDNA Canada conference.

Tell Stories…

Great stories are built around moments, take the audience somewhere and decode jargon or spin. Those three areas are what have helped to make CBC journalist Susan Ormiston such an impactful international correspondent. She shared her secrets on storytelling with the crowd at the RTDNA Canada national convention.

Stories evolve around moments. Ormiston explains, “Creating environments for moments to happen or simply focusing on a moment” is what she attempts in her storytelling. There is a warning, “moments cannot be manufactured, but they can be managed.” For instance, building trust with an interview subject helps create an environment where vulnerable moments are more likely to take place.  “Trust,” she says, “It’s a relationship. Never persuade yourself that someone won’t want to talk about something.”

REMINDER: Don’t Be A TV Anchor…

The TV news anchor is dying.

The head of CTV Wendy Freeman fired the first shot across the bow, “in 5 to 10 years will there even be TV anchors?” Corus/Global VP Troy Reeb added, “The asking price for a good anchor has been in decline and will continue to be, the asking price for a good reporter is expected to climb.” He also noted brands aren’t being built on the shoulders of anchors, but around the credibility of reporting. And then Ali Velshi hit it home, “I don’t think the highly paid TV anchor is a sustainable creature.”

Buzzwords – words and concepts that dominated discussions.

“Multi-platform” – I blogged about that here.

“Mobile” – 94% of millennials have smart phones, mobile first thinking, reporters using phones for everything…

“Monetization” – how do we make money with… native content, snapchat, etc…

“Change” – the industry is changing, technology is changing, audience expectations are changing and if you/we aren’t changing fast enough we will lose.

Apps and Devices Speakers Love…

Twitter – it’s changed the game for distributing and curating content and for live moment-by-moment coverage where microphones aren’t allowed like courtrooms.

iMovie – great for radio reporters also tasked with filming and editing video pieces on the run.

Voddio  – Voddio, is a professional-grade video and audio editor App for mobile journalists and story tellers, that supports rich editing of two tracks of video and up to four tracks of audio.

Amazon Echo – Ali Velshi loves Echo. Watch the video. It is rather awesome.  https://www.youtube.com/watch?v=KkOCeAtKHIc

Favorite Quotes of the Conference

“$150 million dollars is what’s going to go to the bureaucratic morass that is the CBC.” – Troy Reeb, Corus/Global

“I bemoan the day when we decide we don’t need context anymore.”  – Susan Ormiston, CBC

“It’s Facebook and the 7 Dwarves.” – on Social Media platforms

“We need to start thinking about big stupid ideas. We’re not an industry that typically thinks up stupid ideas. We need more stupid ideas. Stupid ideas are stupid until they are breakthroughs.” – Ali Velshi, Multi-platform Content Creator

“I’ve never given up the thought of returning home to Canada , but it won’t because of a man named Donald Trump. He can’t bully me.” – Ashleigh Banfield, CNN. She dedicated her entire keynote address to the “human wrecking ball” Trump and trying to explain how he’s in the position he’s in.

Our Multi-Platform World

rtdna-logo-updated-mainIt is certainly not a new idea, but from the first answer of the first session “in the Bear Pit,” at the 2016 RTDNA Canada National convention in Toronto, “multi-platform” was on the tip of everyone’s tongue.

A big priority for Troy Reeb, Corus /Global VP of News, Radio and Station Operations, is to “build out news talk on multi-platforms.” He stressed the importance of following the audience, which he notes “has a good appetite for good storytelling.”

At CTV, President Wendy Freeman is encouraging her team to “do everything” in the ongoing fight for more eyeballs on their content. And she stressed that in this evolving world, “everybody does everything.”

There are even multi-platform content units and assignment editors at CBC now. But GM and Editor in Chief Jennifer McGuire insists the government subsidized digital news teams is just serving the public’s best interest and it’s just how the are connecting to their audience. (Reeb wondered aloud if an 1,100 person digital team wasn’t a bit extreme. McGuire assured him they weren’t all in news.)

At the radio news panel, reporters shared stories of having to carry two cell phones, a Marantz, and a selfie-stick so they can record audio, take videos, pictures, live tweet and record video stand-ups for video packages that are expected after the radio report, web story, and social is complete. All done from their car on an iPhone before being dispatched their next assignment. AM 640 Program Director Nathan Smith added, “Radio isn’t cut any slack on digital, because we are radio. The audience expects multimedia coverage.”

Multi-platform audience measurement was also a topic. The future of measurement is in being able to track users as they transition from device to device throughout each day. A concept which could become too invasive on panelists if not done elegantly. And we’re closer to that reality than we think, according to Numeris EVP Lisa Eaton, “We know, throughout the day, what people are doing.” (Editor’s note: creepy.)

Former Al Jazeera America TV anchor Ali Velshi sobered up the room with a reality check. He preached about how radio and TV have enjoyed perpetuating a good thing, but despite continued monetization we have a false belief that radio and TV are still relevant and we are on a road to oblivion. The newly monikered “Multimedia content creator” dreams of a virtual reality world where he reads the news to each person personally in the form of an avatar. Velshi also insists operations like VICE News have an edge because they aren’t having to defend legacy systems and processes and can go straight to innovation and experimentation. He added, “I’ve come to believe we need to embrace digital NOT as an adjunct, but to fully replace radio and TV.” He was passionate that our digital plans should be completely disrupting our traditional platforms and should be capable of destroying the current radio and TV models.

It’s certainly food for thought. The world is changing fast and we need to more than keep up, we need to be on the front lines trailblazing and creating the future.

Oh, Canada!

Larry in VancouverI am moving to Canada. (This is me and the view from my new office.) —>

Let’s get the two most popular questions out of the way first.

No, I’m not hightailing north of the border in anticipation of a Trump presidency.

Yes, you can crash on my couch when YOU want to escape Trump’s empire.

Why Canada?

I have been consulting Corus Radio in Vancouver since January 2014. I’ve had the pleasure of coaching and strategizing alongside some brilliant radio leaders. I have worked closely with and been inspired by dedicated, committed and talented radio staffs. And have I rediscovered the excitement that radio can deliver when a company commits to success, invests in its future and wants to make a difference in people’s lives.

Last August, I was asked to serve as interim Program Director of News-Talk 980 CKNW and AM 730 All Traffic, All the Time. So, for 9-months I have been commuting between my family in California and my work in Canada. Three weeks a month or so in Vancouver with a weekend home and then one full week with the family each month. It wasn’t ideal. It wasn’t always easy. It took patience, sacrifice, and an exceeding amount of trust from all involved.

Now the “interim” has been removed from my title and my family is moving to British Columbia. I will continue to write blogs and create Radio Stuff Podcasts as time permits.

Radio is Radio, Right?

Sort of.

Radio is different in Canada than the U.S. though not so insanely so. Here are some of the nuances.

Language | Bottom line you will hear more adult language on radio in Canada. From bullshit to asshole and the treasure trove of curses in between. Not fuck. But most anything else. In the U.S. that sort of language is prohibited by the FCC from 6am to 10pm and most companies avoid it all together.

Governing Body | The governing body over radio in the U.S. is the FCC (Federal Communications Commission). Listeners can complain about stations to the FCC, but unless there is a deluge of complaints about a certain broadcast the complaint falls on deaf ears. In Canada, the governing body is the CRTC (Canadian Radio-Television Telecommunications Commission) and the broadcasters created a coalition called the CSBC (Canadian Standards Broadcast Council) which fields each listener complaint. The complaints are formally delivered the radio station and stations have a finite period of time to respond to each complaint. If the listener remains unsatisfied by the response, the CRTC can make a ruling on the matter.

PPM | People meters in large markets is the standard in both the U.S. and Canada. Three distinct differences though. 1) Nielsen (in the U.S.) is a private, for-profit company that monopolizes broadcast ratings data. Numeris (in Canada) is a not-for-profit, member-owned tripartite industry organization. If you want ratings, you become a member.  If you are a member, you’re part owner. 2) In the U.S., radio stations are battling for quarter-hours. If a listener tunes in for five minutes in a quarter-hour it counts as 15 minutes of listening. In Canada, it’s minute-by-minute. Five minutes of listening is worth five minutes. 3) We also recently began receiving overnight ratings in Canada. So day-to-day you get a snap shot of listening patterns in the market. It was terrifying at first, but really quite useful. Knowledge is power.

Media Companies | In a very broad stroke, based on my observations and experience, media companies in the U.S. are grossly over-leveraged, cost-cutting from the front lines of content creation, investing in upper-management and are more fiscally focused than audience focused. Contrarily, in Canada, I see more fiscally responsible companies seeking strategic acquisitions, cost-cutting and efficiencies at senior management levels, investment in talent and technology and a stronger focus on the consumer experience. Extreme generalizations, I know, but it is my experience.

Listeners | Listeners to radio in Canada are different. The connection to the stations seems stronger and more personal, which means they feel like owners of the stations they listen to. That leads to lots of calls and emails for minor errors and great outrages each demanding returned phone calls, retractions, apologies, and retribution. It also leads to more passionate, dedicated listeners. I know listeners in the U.S. call stations too, but in my experience, for every call I received from a listener as a PD in the states, I get 10 in Canada.

Those are the main differences that come to mind today, I’ll add more over time.

Now off to get a Tim Horton’s coffee and a maple donut.

Navigating Change

Change is scary and uncomfortable for most people.

It just is.

Humans like to know they are safe and secure. We want to know we have enough money for food and someplace hospitable to rest our head at night. So, when pink slips start flying like they did at KGO last week in San Francisco or organizations are merged and realigned like Corus Entertainment last week in Canada, fear takes hold. It’s instinctual.

But resisting change is actually more lethal for entertainment and information industries like radio (see: music industry, Blockbuster Video, newspapers). There is hope and opportunity in change. You just have to be willing to see it and seize it.

Yes, what happened in San Francisco to KGO is tragic. It was a juggernaut of a radio station that has slowly and systematically been starved of resources and been a victim of benign neglect. The dedicated staffers who were sent packing after years of pouring their heart into a product deserve better. They tried to find a small part of a corporate beast they could love and quickly realized the beast was indscriminate. But now they are free. Unschackled. No longer beholden to a dream of yesterday’s KGO. There is life after KGO right Gil Gross??

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Right Claudia Lamb?  (Article: KGO and the Death of Radio)

In Canada, a completely different scenario. Not one of downsizing and cost-cutting but of investing and growing. Eerily, employees feel similar. Corus just completed a $2.6B acquisition of Shaw Media and new corporate structures were unveiled. The questions came fast and furious; Why? Where’s this worked before? What’s it mean for me? How can this possibly work? When are they going to fire me? Don’t they know we’ve never done it this way before?

Fear. It’s contagious.

differentKeep in mind, change isn’t inherently good or bad. It’s just different. When companies change it often creates opportunities. New managers, new faces, new processes and procedures and fresh eyes on old problems. It doesn’t have to be scary. It should be exciting. Anytime you get to work for a leader who has bold vision and a sense of purpose and direction embrace it, champion it, and rejoice. The opposite is stagnation. The opposite is KGO.

It reminds me of a phrase I quickly learned while working at ESPN; “evolve or face extinction.” In the past week, we’ve seen this played out in both directions in dramatic fashion.

 

My Favorite Blog Posts of 2015

As a guy who has been blogging over the course of the last five years it is heartening to see stats rise from 1,500 views in 2010 to over 33,000 in 2015. But, and I presume my fellow bloggers will concur, the most popular blog posts arent neccessarily the ones the writer loves, adores or sweated over. So I give you my favorite posts of the year, even if they didn’t get the attention I wished they did.

snl40It’s Time For Your SNL Moment – Love it or hate it Saturday Night Live’s 40thanniversary show can serve as inspiration for your next radio event.

Curse of Subjective Adjectives – This is a phenomenal blog post; it’s fun, insightful, sensational, great, super, terrific, and awesome. Depending on who you are.

Paul KayeAirchecks. Dreaded Airchecks. – One of the issues that I hear from talent quite a bit is how airchecks suck. They dread them. Talent feel like they’ve been slimed by negativity afterwards when they just want some support, strategy and a plan to improve. They know what sucked. How do you fix it?

Secrets to Podcasting Success – In May 2014, Anna Sale launched the podcast “Death, Sex & Money” from the studios of WNYC. In the 10 months that has followed, Anna’s podcast has hit #1 on iTunes and she’s learned a ton about producing a successful podcast. Lucky for us she shared her revelations at Radiodays Europe and with the Radio Stuff Podcast.

What Do You Do With An Idea? – In recent weeks, clients have been sharing with me the anxieties associated with following their gut or executing on an idea.

RS 100 coverInside Radio Stuff #100 – How I landed the interview with Jonathon Brandmeier and how it all came together.

Broadcast Interview Scruples – The relationship between a broadcaster and an interview subject has triggered my curiosity. Let me tell you why.

Cirque du Radio – I was at the show Kooza last night and saw this awesome assembly of remarkable talent. It’s a really, really talented troupe. A couple things struck me as it relates to radio

Happy Birthday, Friend!?

Every year on 9/1 I get a few automated emails from companies I’ve done business with over the years. It’s jarring at first until I realize the date. You see my birthday is actually 1/9.

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My next thought is how they must’ve tasked data entry with a part-timer, an intern or someone who was too busy to be careful. Shame. A small gesture to build a relationship with the customer has actually done quite the opposite. One slip-up of a 1 and a 9 is an eternal reminder that you’re just pretending to care about me, my birthday, our “relationship.” And each year as I shake my head a little stronger I am reminder how very fragile consumer or listener relations really are.

The lesson here is be mindful of your listener’s information. Treat it like diamonds. It is extremely valuable and you likely only get one shot to mine for it. And unlike real gems, if you’re not careful with this it can turn to coal in an instant.

Captivating Your Attention and Imagination

Storytelling-Once-Upon-A-TimeWe humans love a good story. Always have. One reason is that when you listen to a great story it triggers the imagination and empowers each of us to personally become involved in the story by privately conjuring up images, emotions, smells, noises and more in our head. Stories ensnare us by making us work to create the final product. Suddenly, we’re “personally” involved.

On the radio, there are several ways to harness the power of storytelling. For the sake of this blog let’s keep it planning, performance and use of audio.

Those three elements are also how I would I describe why I enjoy certain podcasts (Serial, Mystery Show, and Radio Lab to name a few) and certain radio shows and hosts (All Things Considered, Brandmeier, Ron & Don, Kevin & Bean, Scott Simon, and more.)

Planning. Planning includes actual planning. Having listened to the radio for three hours in  morning drive the other day heading to the airport, I am sad to report that “planning” and “prep” are endangered species. Planning doesn’t mean you have to write out every word and reaction, but that each segment has an intention and a payoff. More often than not what I hear is a couple hosts and a producer throwing out punchlines or inadvertently going in opposite directions. There’s no narrative to a segment of the show. Don’t “save it all for the air,” plan it out and make sure everyone knows where it’s going. I mentioned it doesn’t mean writing out every word, but it may mean just that in certain situations. Remarkable writing is powerful. (Listen to Scott Simon’s tribute to Will Rogers)

Performance. We are in show business. That doesn’t mean we have to act goofy, juvenile or over the top. We still want and need authenticity, but when you are on the radio remember that no one can see you point, roll your eyes, put your hands on your hips, put a finger to your lips or see your crazy shoes. Your words and how you perform them will greatly impact the listener’s ability to “get” you. Whatever your personality is, because the listener only has the ability to hear you, amplify it by 5% or 10%, 20% if you need it. I call it vocal animation. It means consciously and effectively using the full range of vocal attributes — intonation, pace, tone, volume, etc.  A little vocal showmanship is imperative to actually being heard and received the way you intend. (See: Rush, Beck, Howard, Radio Lab, and the list goes on.)

Audio. Podcasts are kicking radio’s backside as it pertains to effectively using image inducing, transportive audio. I’m not sure why… other than it takes more time. Not all stories and topics lend themselves to great natural, ambient audio or story-advancing sound clips, but we need to do a better job of seeking them out instead of assuming it doesn’t work or presuming you don’t need it. Audio is your paint. Great audio blended well creates remarkable images in the mind. Bad audio poorly placed results in a muddled mess. (Great example of good audio incorporation: The podcast Mystery Show)

Planning, performance and audio. Three ways radio shows and hosts can grab the attention of the listener and trigger their imagination.

Forgotten Advice

Facebook has a new feature that it will tell you about “memories” you have on this very date dating back to when you joined. Through this fun time warp I discovered I wrote a blog before this one. I forgot that for two months in 2008 nearly every day I wrote a “note” on Facebook and called it my blog. I love reading them and thought I’d share a few. Strangely, the advice remains strong seven years later.

Under Promise, Over Deliver

This is one of the 100 or so great pieces of advice I have received during my career. It is simple advice, which works when adhered to. The Chinese restaurant down the street is great at this. I’ll call in an order and the woman will tell me it will take 45 minutes. 35 minutes later the delivery driver is at my door. I’m excited that my food is here early, I tip the driver more than usual, I enjoy eating the food and everyone is happy. If they would have guaranteed 30 minute delivery or less and it arrived 35 minutes later, I would have been upset, disappointed, maybe not have tipped the driver at all and probably would have been annoyed while eating my food. It’s the same food and the same quality of service, but a different promise resulting in completely different experiences by the consumer.

I Will Change Someone’s Life Today

Today, I have the dubious distinction of telling one of my employees that because of the great technological advances in our industry, we are replacing his position with a computer. Ouch. This employee isn’t my most valuable player, but he is hard worker and responds to coaching. And it is his life. He’s been here almost 7 years.

When did we as a society determine that things are “better” when a beating heart is no longer needed to make decisions that affect how our fans consume our product? Sure, it’s cheaper. And that is no small issue in these fiscally challenging times. However, it occurs to me as we take these giant steps into the automated future, we are taking huge leaps backwards in customer service.

When a computer is in control there is no one to answer the phone, there is no one to make a judgment call, there is no one around to do what’s best, there is no one to call for help, and there is no one putting their human energy into your business. The end result is perfection – cold, sterile, lifeless, perfection. How can we ask people to be passionate fans for our business, product, or service — if no passion goes into creating it?

I will change someone’s life today. If you are a fan of my product, it could be you.

Tuesday – I Have a Thought

Notice how often to you walk with your eyes firmly planted toward the floor or your feet. Today, lift your head, make eye contact, smile and say hello to people in the hall. Even if you don’t know the name of your coworker look them straight in the eyes, smile and say hello. Check that. Do this ESPECIALLY if you don’t know the name of your coworker. Watch what happens.

Coffee Confession

I have a confession. I have been cheating on my privately-owned coffee shop with Starbuck’s. I’m not proud. In fact, I’m embarrassed.

Here’s how it happened.

Right around the corner from my home is a small, privately owned coffee shop. They know me by name. They know what I drink. They will still serve me my coffee if I show up with no money. A couple months ago, I stopped going. Instead, I started making tea at home and taking it to work with me. I was trying to be healthy. I was trying to conserve money, resources, etc. Over time I missed my coffee, my morning chat and the daily routine.

However, instead of returning to “my” coffee shop, I would drive right by it and go to Starbuck’s. It’s not that I enjoy the taste of Starbuck’s coffee more than my coffee shop – I don’t.  I didn’t return to the private coffee shop, because they know me. I had pangs of guilt for leaving them. It had been a while since I had shown my face, there would surely be questions. So, instead I opted to go for the cold, sterile, factory of coffee where there would be no questions and no guilt. Except there was. Guilt that is. I felt guilty giving my money to the 800-pound Gorilla. I felt guilty based on the blog entry I wrote on August 18th “Starbucksfication.”  So this morning, after two months, I returned to my coffee shop. I pulled up to the speaker and heard, “Good Morning, we’ve got you started.” No questions. No guilt. Same service. I was treated as if I never left. I’ll return to tomorrow.

In order to take actions in life and business you need to actually take the action. We get caught up in the drama and our own fears of what MIGHT happen that we are left paralyzed. Today, go forth with gusto. Stop listening to the chatter in your head and start taking action.

One Thing Radio Has That Everybody Else Wants

liveEvery day radio DJs and talk hosts do something that strikes fear into others…

They crack a mic and talk to thousands of people at one time “live.”

That’s right, “live!” and without a net (other than a 7-second delay for dumping curse words.)

I can hear your sarcastic mumbling from here, “Woo hoo! Wowzers. Big deal, buddy. Why’s that something to write about?”

Well, it turns out people like “live” and radio has it in droves. However, for some reason we are taking this huge attribute and for the most part scuttling it.

Meantime, others are scrambling to capitlize on “live.”

knock-knock-liveRyan Seacrest is building an empire on “live.” He has “live” voting on American Idol and “live” performances, a “live” radio show (sometimes replayed and repackaged), a “live” countdown to New Year’s Eve and tonight he launches a new TV show called, “Knock! Knock! Live.” It’s billed by Fox TV as “the show where anything can and will happen.” They can say that because it is “live.”

“Live” is more thrilling. It makes it more dangerous, more daring, and more exciting. Though somehow radio doesn’t feel that way. We no longer view “live” as special, so our listeners don’t either and I believe that’s a mistake.

But even more than how it feels, “live” creates an instant community of people experiencing something at the same time. It makes it more special because we aren’t just watching or listening to something, we are bearing witness to it. There is something powerful to having a shared experience. Media companies of all shapes and sizes get that and are trying their best to capture it.

It is in fact one of the cornerstones of Apple Music’s Beats1 channel. It’s a shared, global, listening experience. It’s “live” from London, New York, and L.A. and you are listening “live” wherever you are anywhere and everywhere in the world.

After a successful and funny “live” show in the spring, NBC renewed the fairly average sit-com “Undateable” for 13 episodes this fall with the caveat that all the episodes are broadcast “live.” Let us not forget the enduring success of Saturday Night Live.

TV and radio networks also spend hundreds of millions of dollars for the rights to “live” sporting events, because historically those are the most watched and listened to events – ever.

Tom Leykis has a bit called “Be Funny Live” on his New Normal Network internet radio show and it is so successful he created a sold-out event at a comedy club around the premise.

You can listen to your favorite band or artist on your device as often as you want, but seeing them “live” is light years better.

What’s the attraction to Periscope? It’s “live” video that you can interact with in real-time.

“Live” tweeting events and pre-recorded shows is almost more entertaining and enjoyable than the actual event or show.

I could go on…

At this very moment in time when “authenticity” is one of radio’s buzzy buzz words, the industry has a real opportunity to own the “where anything can happen” moniker. Unfortunately, we seem so restricted by our companies, brands, managers, and stock holders that rarely anything does. And the audience doesn’t anticipate that it will.

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