I love radio. I love making it, making it better, making it relevant and accessible, making it meaningful and making it informative. I love listening to radio and being entertained, amazed, challenged and surprised. I also love talking about it. That’s why I’ve relaunched a new season of the Radio Stuff Podcast. (You should listen, subscribe, share and rate it on iTunes.)
In making episode 134 of Radio Stuff sponsored by Promo Suite, I realized my podcast has been influenced by many others. Some are about radio and making great audio, some are storytelling focused and others are interviews about the business.
Here are seven podcasts I’m listening to for insight, information, context and entertainment. All of these are available on iTunes in addition to other platforms.
Bob Schieffer’s “About the News” – The CBS news veteran talks to journalists, bureau chiefs, editors, and executives about the news. It’s a behind the scenes chat with names you know and with people who lead the news industry.
James Cridland Radio Futurologist – Londoner turned Aussie, James brings his written words to life with 3 to 5 minute podcast shots. Great international perspective on our industry.
Radio Today – the great Trevor Dann consistently delivers this weekly listen about radio in the U.K. And Europe. He talks to the news makers and icons. Plus, David Lloyd Radio Moments.
Sound Off Podcast – Canadian and radio pro Matt Cundill shows off production value and a great sense of curiosity in this weekly podcast about radio. I’m featured in the next episode.
Barrett Sports Media Podcast – this is a newly launched podcast by veteran sports radio programmer turned consultant Jason Barrett. He’s talking to talent and management about how they do what they do and addressing the big headlines in radio each week.
Under the Influence – this is a marketing podcast that’s also a radio show on CBC. It’s a great listen, well researched and highly produced. A good example of how to take seamingly disparate stories and connect them through a show theme.
What podcasts are you listening to for inspiration, instruction or example?
Over the course of the last few months, I’ve had the honor and responsibility to help launch new News-Talk radio shows on air in Vancouver and Winnipeg. Not that I’d know, but it seems a bit like launching a space shuttle. A huge team, lots of planning, excitement, adrenaline, nerves, back timing, countdowns, someone is pushing a bunch of buttons, and there are always small adjustments along the way. (A gross over-generalization to be sure, but go with it.)
Below is a list of some of the adjustments that crept up through these experiences that are good reminders to all radio talent
- Improvisation rules apply. Don’t kill the premise of a discussion by dismissing it off hand. Add to it. Expand on it. Think “Yes, and…”
- When co-hosting it is okay to disagree, but it isn’t about “winning at all costs.” Respect each other, establish clear boundaries, and agree on the goal of each segment before diving in.
- Avoid personal attacks. This applies to co-workers and news makers. Characterize behavior and actions, not people.
- News is not a break from the show. News is what’s next on your show.
- Know the clock, respect the clock, and abide by the clock. They’re designed for maximum ratings impact and for clear separation of commercial competitors, repeat commercials and to minimize listener fatigue.
- Write and plan your teases into break. Avoid words and phrases like “after these commercials”, “we’ll be back”, “time to take a break”, “when we return.” Instead keep forward momentum with something like “coming up next…”
- Speaking of momentum, find ways to build momentum for each segment, each show and each day on the station. Build on stories, find the arc, explore new angles, and offer different perspectives.
- Be about something. Don’t just fill time.
- Avoid signing off at the end of your show as if there is nothing else worth listening to on the station.
- Root your on-air personality in authenticity, but remember it is show biz, so it should be an enhanced, more dynamic version of you.
If you are lucky enough to have a radio show you have an amazing opportunity. Your voice will travel through air, into ears and across the Milky Way faster than a space shuttle. It is an awesome responsibility to entertain and inform the public. The impact you make is up to you. You’ve been given the keys to high performance machine, what are you going to do with it?
I heard this tease today on the radio on one of the most successful radio stations in America…
“Coming up next? Dave!”
Who is Dave?
There are few people that are worthy of teasing their appearance on your radio show with one name and among them are Cher, Shakira, Madonna, A-Rod, Elvis, Sting, Bono, Adele and Charro. There are others, but none are named Dave.
Teases are meant to keep me from punching to another station or getting out of my car. “Coming up next? Dave!” doesn’t provide any incentive to the listener. There’s no hook and really no bait.
I have been known to tell talent focus less on WHO and more on the WHAT and WHY. WHAT’s next and WHY should I care? The WHO is a means to accessing the relevent content and not the reason to stay tuned.
If Dave was an oncologist with new details of a skin cancer treatment, WHO he is remains less important than WHY he is talking.
If Dave is a gunman who fled the scene of a foiled bank heist and called the station to tell his side of the story, WHO he is remains less important than WHAT he is.
It doesn’t mean we never identify who we are talking to. I believe it is less impactful – as a tease – to sell a name of a guest instead of selling the sizzle of why what’s next on your show is worth waiting for.
For the record, Dave was the first name of the sports anchor. Who knew?
Kooza is a Cirque du Soleil show currently underway in Vancouver. It combines two great traditions of the circus: mind-blowing acrobatic performances with the art of clowning.
Take a minute and watch this video.
I was at the show last night and saw this awesome assembly of remarkable talent. It’s a really, really talented troupe. A couple things struck me as it relates to radio.
The talents were unpredictable and diverse. All these people brought their own unique skills to the show, each was showcased, celebrated and included in the team.
Despite having perfected their craft over many years and having insane talent in what they do, they didn’t just jump in front of the crowd and wing it. They prepared as a team, created a narrative, built anticipation, created suspense and paid it off for the audience time and time again.
The trust the team of performers has in each other is necessary and admirable. You don’t flip 30 feet in the air up-side-down and land on the shoulders of a guy on stilts if you don’t have trust. Trust is the key to a performer’s confidence and is the foundation for being vulnerable in front of an audience.
Finally, I know this was rehearsed a thousand times. I know they scripted much of it. I know the jokes weren’t spontaneous. And I didn’t care. I was surprised, delighted, entertained and just because it wasn’t spontaneous and organic for the performers doesn’t mean it wasn’t for me.