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Radio Stuff “Radio News Quiz” – Week 2

Radio News Quiz 2The Weekly Radio Stuff “Radio News Quiz.” Each week in the Radio Stuff podcast I offer  up 10 questions about this week in radio news. You can listen to the quiz and answers here or read them below and click on links to stories to reveal the answers. Good Luck!

LET THE QUIZ BEGIN!

1. What superstar singer decided to release his first new song in a longtime on RADIO first this week? (A: Click here)

2.  At one point, he was the most listened to morning man in the U-S, this week his Spanish language show on SiriusXM was canceled. Who is he? (A: Click here)

3. The Mike Calta Show debuted this week on 102.5 The Bone in Tampa. What controversial host did he replace?  (A: Click here)

4. KIIS 106.5, the home of Australia’s Kyle & Jackie O, removed WHAT from the station website this week, but may face legal challenges anyway?  (A: Click here)

5. For 32 years, he’s been David Letterman’s band leader. At the end of this year Letterman is retiring, but this man promises to keep doing his radio show “Day in Rock.” Who is he? (A: Click here)

6. Over Labor Day weekend, Radio Station WDRC-FM in Hartford gave away hundreds of dollars away in a unique promotion. No one knew that a radio station was involved, until it was over. What did they do?  (A: Click here)

7,  What lightning rod ESPN TV host left his ESPN Radio Show in New York to join SiriusXM’s Mad Dog Radio this week?  (A: Click here)

8. Which interview conducted by Nick Grimshaw on BBC Radio 1 this week went viral? (A: Click here)

9. What former Playboy centerfold, who just married Donnie Wahlberg last weekend, now has her own show on SiriusXM titled “Dirty, Sexy, Funny?” (A: Click here)

10. For several minutes Scottish radio host Robin Galloway thought he was off air, he couldn’t hear his co-host and his producer feared for his job. What happened?  (A: Click here)

How many did you get correct? 

1-3 – A participation certificate

4-6 – A gold star!

7-8 – You’re pretty smart

9-10 – Way to go! (virtual pat on the back)

Creating a “WOW! Factor” with Your Next Radio Event

Radio can be cool, fun, exciting, breath-taking, and memorable. Over the weekend BBC Radio 1 showed me something that blew me away, “Radio 1’s BIG WEEKEND!” Watch this and remember this is radio.

I wish it wasn’t a surprise that radio can pull off an event like this. KROQ does it  , WIP does it , others do it to, but it’s far more the exception than the rule.

Catherine & Jason Marriage Madness

Mike & Mike’s Marriage Madness winners Jason & Catherine. Photo by John Atashian.

As a radio manager, I’ve had a mix of hit and misses when it comes to events. I’m probably most remembered for Mike & Mike’s Marriage Madness at ESPN Radio. It was the NCAA Tournament meets “The Today Show Throws a Wedding.” It culminated in the ultimate sports fan’s wedding on the campus of ESPN, broadcast live on radio and TV during Mike & Mike in the Morning. It was big in 2006. Since then most of the internet has forgotten, except for some snarky barbs from the folks at Deadspin.  I’ve done others since like this and this.

Today, Inside Radio featured several big time summer radio events, festivals, and concerts.

When done properly, a radio station event is a bunch of hard work and logistics that brings together the radio station, the listeners, partners, and advertisers to help create a buzz around the station (internally and externally), reinforce the brand, build fan loyalty, raise incremental sponsorship dollars, and gives your radio station a story to tell.

Here are five steps you can take to create a radio event with a “WOW! Factor”…

1. Have a vision, a goal, a budget, and define success up front. Start with the biggest, best idea you have and revise the idea over and over again. Be realistic about costs and expectations. Keep the concept simple, but make the event memorable and remarkable. Remember to make it about the listener, not the radio station. Why are people going to show up, what’s the draw? And expect greatness. We can’t be great if we only expect to be good enough.

2. Create a pitch and sell it to everybody in the radio station. You, or someone on the staff who is passionate about the event, needs to OWN the event, but everyone needs to pitch in. You can’t do this alone. Delegate, delegate, delegate.

3. Details make all the difference. If you’re aren’t a detail person, get someone who is. The color of napkins, or the shape of a gobo, or the size of the ticket matters.

4. Be inspired. Don’t just copy another radio station’s event, however take notes, evolve a concept, personalize and customize what you see to make it reflect your radio station. Own the event, don’t lease it from another radio station in a neighboring town.

5. Make sure it tells a story to the listeners. What are you going to tell your listeners and what are they going to tell their friends? Tell them what you are going to do for them, tell them what you are doing for them, and then tell them what you did for them.