It is certainly not a new idea, but from the first answer of the first session “in the Bear Pit,” at the 2016 RTDNA Canada National convention in Toronto, “multi-platform” was on the tip of everyone’s tongue.
A big priority for Troy Reeb, Corus /Global VP of News, Radio and Station Operations, is to “build out news talk on multi-platforms.” He stressed the importance of following the audience, which he notes “has a good appetite for good storytelling.”
At CTV, President Wendy Freeman is encouraging her team to “do everything” in the ongoing fight for more eyeballs on their content. And she stressed that in this evolving world, “everybody does everything.”
There are even multi-platform content units and assignment editors at CBC now. But GM and Editor in Chief Jennifer McGuire insists the government subsidized digital news teams is just serving the public’s best interest and it’s just how the are connecting to their audience. (Reeb wondered aloud if an 1,100 person digital team wasn’t a bit extreme. McGuire assured him they weren’t all in news.)
At the radio news panel, reporters shared stories of having to carry two cell phones, a Marantz, and a selfie-stick so they can record audio, take videos, pictures, live tweet and record video stand-ups for video packages that are expected after the radio report, web story, and social is complete. All done from their car on an iPhone before being dispatched their next assignment. AM 640 Program Director Nathan Smith added, “Radio isn’t cut any slack on digital, because we are radio. The audience expects multimedia coverage.”
Multi-platform audience measurement was also a topic. The future of measurement is in being able to track users as they transition from device to device throughout each day. A concept which could become too invasive on panelists if not done elegantly. And we’re closer to that reality than we think, according to Numeris EVP Lisa Eaton, “We know, throughout the day, what people are doing.” (Editor’s note: creepy.)
Former Al Jazeera America TV anchor Ali Velshi sobered up the room with a reality check. He preached about how radio and TV have enjoyed perpetuating a good thing, but despite continued monetization we have a false belief that radio and TV are still relevant and we are on a road to oblivion. The newly monikered “Multimedia content creator” dreams of a virtual reality world where he reads the news to each person personally in the form of an avatar. Velshi also insists operations like VICE News have an edge because they aren’t having to defend legacy systems and processes and can go straight to innovation and experimentation. He added, “I’ve come to believe we need to embrace digital NOT as an adjunct, but to fully replace radio and TV.” He was passionate that our digital plans should be completely disrupting our traditional platforms and should be capable of destroying the current radio and TV models.
It’s certainly food for thought. The world is changing fast and we need to more than keep up, we need to be on the front lines trailblazing and creating the future.
I am moving to Canada. (This is me and the view from my new office.) —>
Let’s get the two most popular questions out of the way first.
No, I’m not hightailing north of the border in anticipation of a Trump presidency.
Yes, you can crash on my couch when YOU want to escape Trump’s empire.
I have been consulting Corus Radio in Vancouver since January 2014. I’ve had the pleasure of coaching and strategizing alongside some brilliant radio leaders. I have worked closely with and been inspired by dedicated, committed and talented radio staffs. And have I rediscovered the excitement that radio can deliver when a company commits to success, invests in its future and wants to make a difference in people’s lives.
Last August, I was asked to serve as interim Program Director of News-Talk 980 CKNW and AM 730 All Traffic, All the Time. So, for 9-months I have been commuting between my family in California and my work in Canada. Three weeks a month or so in Vancouver with a weekend home and then one full week with the family each month. It wasn’t ideal. It wasn’t always easy. It took patience, sacrifice, and an exceeding amount of trust from all involved.
Now the “interim” has been removed from my title and my family is moving to British Columbia. I will continue to write blogs and create Radio Stuff Podcasts as time permits.
Radio is Radio, Right?
Radio is different in Canada than the U.S. though not so insanely so. Here are some of the nuances.
Language | Bottom line you will hear more adult language on radio in Canada. From bullshit to asshole and the treasure trove of curses in between. Not fuck. But most anything else. In the U.S. that sort of language is prohibited by the FCC from 6am to 10pm and most companies avoid it all together.
Governing Body | The governing body over radio in the U.S. is the FCC (Federal Communications Commission). Listeners can complain about stations to the FCC, but unless there is a deluge of complaints about a certain broadcast the complaint falls on deaf ears. In Canada, the governing body is the CRTC (Canadian Radio-Television Telecommunications Commission) and the broadcasters created a coalition called the CSBC (Canadian Standards Broadcast Council) which fields each listener complaint. The complaints are formally delivered the radio station and stations have a finite period of time to respond to each complaint. If the listener remains unsatisfied by the response, the CRTC can make a ruling on the matter.
PPM | People meters in large markets is the standard in both the U.S. and Canada. Three distinct differences though. 1) Nielsen (in the U.S.) is a private, for-profit company that monopolizes broadcast ratings data. Numeris (in Canada) is a not-for-profit, member-owned tripartite industry organization. If you want ratings, you become a member. If you are a member, you’re part owner. 2) In the U.S., radio stations are battling for quarter-hours. If a listener tunes in for five minutes in a quarter-hour it counts as 15 minutes of listening. In Canada, it’s minute-by-minute. Five minutes of listening is worth five minutes. 3) We also recently began receiving overnight ratings in Canada. So day-to-day you get a snap shot of listening patterns in the market. It was terrifying at first, but really quite useful. Knowledge is power.
Media Companies | In a very broad stroke, based on my observations and experience, media companies in the U.S. are grossly over-leveraged, cost-cutting from the front lines of content creation, investing in upper-management and are more fiscally focused than audience focused. Contrarily, in Canada, I see more fiscally responsible companies seeking strategic acquisitions, cost-cutting and efficiencies at senior management levels, investment in talent and technology and a stronger focus on the consumer experience. Extreme generalizations, I know, but it is my experience.
Listeners | Listeners to radio in Canada are different. The connection to the stations seems stronger and more personal, which means they feel like owners of the stations they listen to. That leads to lots of calls and emails for minor errors and great outrages each demanding returned phone calls, retractions, apologies, and retribution. It also leads to more passionate, dedicated listeners. I know listeners in the U.S. call stations too, but in my experience, for every call I received from a listener as a PD in the states, I get 10 in Canada.
Those are the main differences that come to mind today, I’ll add more over time.
Now off to get a Tim Horton’s coffee and a maple donut.
Change is scary and uncomfortable for most people.
It just is.
Humans like to know they are safe and secure. We want to know we have enough money for food and someplace hospitable to rest our head at night. So, when pink slips start flying like they did at KGO last week in San Francisco or organizations are merged and realigned like Corus Entertainment last week in Canada, fear takes hold. It’s instinctual.
But resisting change is actually more lethal for entertainment and information industries like radio (see: music industry, Blockbuster Video, newspapers). There is hope and opportunity in change. You just have to be willing to see it and seize it.
Yes, what happened in San Francisco to KGO is tragic. It was a juggernaut of a radio station that has slowly and systematically been starved of resources and been a victim of benign neglect. The dedicated staffers who were sent packing after years of pouring their heart into a product deserve better. They tried to find a small part of a corporate beast they could love and quickly realized the beast was indscriminate. But now they are free. Unschackled. No longer beholden to a dream of yesterday’s KGO. There is life after KGO right Gil Gross??
Right Claudia Lamb? (Article: KGO and the Death of Radio)
In Canada, a completely different scenario. Not one of downsizing and cost-cutting but of investing and growing. Eerily, employees feel similar. Corus just completed a $2.6B acquisition of Shaw Media and new corporate structures were unveiled. The questions came fast and furious; Why? Where’s this worked before? What’s it mean for me? How can this possibly work? When are they going to fire me? Don’t they know we’ve never done it this way before?
Fear. It’s contagious.
Keep in mind, change isn’t inherently good or bad. It’s just different. When companies change it often creates opportunities. New managers, new faces, new processes and procedures and fresh eyes on old problems. It doesn’t have to be scary. It should be exciting. Anytime you get to work for a leader who has bold vision and a sense of purpose and direction embrace it, champion it, and rejoice. The opposite is stagnation. The opposite is KGO.
It reminds me of a phrase I quickly learned while working at ESPN; “evolve or face extinction.” In the past week, we’ve seen this played out in both directions in dramatic fashion.