Posts Tagged ‘Entertainment Tonight’

Lessons Learned From Charlie Sheen

By now you’ve seen the coverage of Charlie Sheen on the Dan Patrick Show. It was on CNN, Fox News, Vanity Fair, The Hollywood Reporter, Entertainment Tonight, USA Today, New York Post, LA Times, Philadelphia Inquirer and the Times of India to name a few. Not bad exposure for The Dan Patrick Show on one guest.

So how’d they book him?  They asked.

My sources say the Danettes had Charlie’s number from a previous appearance, gave him a ring, and asked if he’d come on the show. He said yes.

So what are the lessons to be learned from Charlie Sheen?

  • Ask for what you want. Sometimes the biggest obstacle in front of your success is just asking for what you want; asking a guest to be on your show, asking your boss for a promotion, asking anyone for help of some kind, etc.  In this case, asking Charlie Sheen to join the DP Show for a few minutes. Just make the call, ask the question – the worst thing that can happen is that you’re told “No.”
  • Keep records. Hosts and producers need to keep every number of every guest, regardless of how important you deem them in the moment. You never know when you may need it again.
  • Spread the word. When a guest makes news on your show, in this case Charlie Sheen saying he’s ready to go back to work, tell everyone about it. Don’t assume everyone who cares about it heard it on your show. Immediately, the audio and a news story about the interview appeared on, the producers were twittering about the interview, and undoubtedly a press release was quickly written and released. This is cheapest, most impactful promotion you may ever have for your show.

 So you may ask how this guest was appropriate for the Dan Patrick show. Charlie is a big sports fan, resonates with the core demo with his movie and TV roles, and recently talked with the UCLA baseball team (a.k.a. the timely hook.)

Dan Patrick with Charlie Sheen on Video – part one

Dan Patrick with Charlie Sheen on Video – part two