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Posts Tagged ‘Larry Gifford’

7 Podcasts Helping to Make Great Radio

rs134cvrI love radio. I love making it, making it better, making it relevant and accessible, making it meaningful and making it informative. I love listening to radio and being entertained, amazed, challenged and surprised. I also love talking about it. That’s why I’ve relaunched a new season of the Radio Stuff Podcast. (You should listen, subscribe, share and rate it on iTunes.)

In making episode 134 of Radio Stuff sponsored by Promo Suite, I realized my podcast has been influenced by many others. Some are about radio and making great audio, some are storytelling focused and others are interviews about the business.

Here are seven podcasts I’m listening to for insight, information, context and entertainment. All of these are available on iTunes in addition to other platforms.

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Bob Schieffer’s “About the News” – The CBS news veteran talks to journalists, bureau chiefs, editors, and executives about the news. It’s a behind the scenes chat with names you know and with people who lead the news industry.

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James Cridland Radio Futurologist – Londoner turned Aussie, James brings his written words  to life with 3 to 5 minute podcast shots. Great international perspective on our industry.  howsound_social_medium

HowSound – This is a master’s class in audio storytelling. It’s a bi-weekly podcast produced for PRX and Transom and dives into technique, storytelling formulas and structure with lots of examples.

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Radio Today – the great Trevor Dann consistently delivers this weekly listen about radio in the U.K. And Europe. He talks to the news makers and icons. Plus, David Lloyd Radio Moments.  sound-off

Sound Off Podcast – Canadian and radio pro Matt Cundill shows off production value and a great sense of curiosity in this weekly podcast about radio. I’m featured in the next episode.

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Barrett Sports Media Podcast – this is a newly launched podcast by veteran sports radio programmer turned consultant Jason Barrett. He’s talking to talent and management about how they do what they do and addressing the big headlines in radio each week.

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Under the Influence – this is a marketing podcast that’s also a radio show on CBC. It’s a great listen, well researched and highly produced. A good example of how to take seamingly disparate stories and connect them through a show theme.

What podcasts are you listening to for inspiration, instruction or example?

Would Your Listeners Vote For You?

I’ve been thinking about how running a Presidential campaign is similar to being a radio personality. We are judged each day by listeners who vote for us by listening and against us by switching to the competition. We are running a never ending campaign for more listeners, more time, more engagement, more loyalty, more recall, and more ear space. 

In radio and Presidential politics you only have about two years to make an impact once you secure the position and you may be moving on to something else after four years. 


So what can we learn from dumpster fire of a Presidential election?

Actually, watching Donald Trump and Hillary Clinton provides great reminders to radio talent. Here are four that jump out at me.


Be Prepared.
We all want to believe we have the talent and experience to “wing it.” We don’t. When the red light comes on you need to know what you want to say, what the intention or goal is for the break, and how you’re ideally going to execute it. It doesn’t need to be scripted, but preparing for each break will make your show smarter, sharper, funnier, and more listenable. Winging it leads to incoherent rambling, unnecessary diversions, and what I call “break degeneration.” That’s when a segment gets so far off track and meandering that even the hosts aren’t sure when or how to end it.

Embrace Showmanship. We are in show biz. We’re performers. Even candidates are performers on the “political stage.” This doesn’t mean you play someone you’re not. To cut through the clutter you need to be an enhanced version of you. The smarter, funnier, more clever and personable cousin of the person you are when you wake up in the morning. Yes, we’ve all been screaming about ‘authenticity’ for a few years. True authenticity can be inspiring, but more often it’s subdued and boring. Go ahead and be authentic to yourself, in your intentions and with your actions, just execute it with some gusto.

Be Empathetic
. Do the show for your audience instead of for personal fame, local celebrity or a pay check. If you can emotionally connect with your listeners and demonstrate you “feel them” whether it’s through conversation, stories, life events, or personal vulnerability you will win them over. Empathy is the missing ingredient for both Presidential candidates. They’re not running for the highest office in the land for us, they’re doing it for themselves and the power that comes with it. It’s why so many people are voting against one of the candidates instead of for them. 

Avoid Personal Attacks. Trump is a one man insult machine (that’s a compliment.) It’s a skill he’s honed over many years. Hurtling insults and personal attacks is psychological warfare for him. He believes it gives him the upper hand, intimidates others and gives him power. I believe that he believes it makes him more likeable. It might to some. Even if it does, and I’d argue it doesn’t, you dear reader are not God’s gift to “insult assault” like Trump. For mere mortals, personal attacks generally bounce off the intended target and the negativity is reflected back onto you. It can make you look childish, unprepared, less intelligent, reactionary, unstable, immature and like a bully. It is perfectly acceptable and expected to characterize and criticize behaviour and actions, but avoid attacking and insulting people. 
These are just some of the radio lessons collected on the campaign trail. What have you learned? Use the comments below to share your takeaways. 

Radio Might Just Be Rocket Science

space-shuttle-or-radio-station2Over the course of the last few months, I’ve had the honor and responsibility to help launch new News-Talk radio shows on air in Vancouver and Winnipeg. Not that I’d know, but it seems a bit like launching a space shuttle. A huge team, lots of planning, excitement, adrenaline, nerves, back timing, countdowns, someone  is pushing a bunch of buttons, and there are always small adjustments along the way. (A gross over-generalization to be sure, but go with it.)

Below is a list of some of the adjustments that crept up through these experiences that are good reminders to all radio talent

  • Improvisation rules apply. Don’t kill the premise of a discussion by dismissing it off hand. Add to it. Expand on it. Think “Yes, and…”
  • When co-hosting it is okay to disagree, but it isn’t about “winning at all costs.” Respect each other, establish clear boundaries, and agree on the goal of each segment before diving in.
  • Avoid personal attacks. This applies to co-workers and news makers. Characterize behavior and actions, not people.
  • News is not a break from the show. News is what’s next on your show.
  • Know the clock, respect the clock, and abide by the clock. They’re designed for maximum ratings impact and for clear separation of commercial competitors, repeat commercials and to minimize listener fatigue.
  • Write and plan your teases into break. Avoid words and phrases like “after these commercials”, “we’ll be back”, “time to take a break”, “when we return.” Instead keep forward momentum with something like “coming up next…”
  • Speaking of momentum, find ways to build momentum for each segment, each show and each day on the station. Build on stories, find the arc, explore new angles, and offer different perspectives.
  • Be about something. Don’t just fill time.
  • Avoid signing off at the end of your show as if there is nothing else worth listening to on the station.
  • Root your on-air personality in authenticity, but remember it is show biz, so it should be an enhanced, more dynamic version of you.

If you are lucky enough to have a radio show you have an amazing opportunity. Your voice will travel through air, into ears and across the Milky Way faster than a space shuttle. It is an awesome responsibility to entertain and inform the public. The impact you make is up to you. You’ve been given the keys to high performance machine, what are you going to do with it?

Our Multi-Platform World

rtdna-logo-updated-mainIt is certainly not a new idea, but from the first answer of the first session “in the Bear Pit,” at the 2016 RTDNA Canada National convention in Toronto, “multi-platform” was on the tip of everyone’s tongue.

A big priority for Troy Reeb, Corus /Global VP of News, Radio and Station Operations, is to “build out news talk on multi-platforms.” He stressed the importance of following the audience, which he notes “has a good appetite for good storytelling.”

At CTV, President Wendy Freeman is encouraging her team to “do everything” in the ongoing fight for more eyeballs on their content. And she stressed that in this evolving world, “everybody does everything.”

There are even multi-platform content units and assignment editors at CBC now. But GM and Editor in Chief Jennifer McGuire insists the government subsidized digital news teams is just serving the public’s best interest and it’s just how the are connecting to their audience. (Reeb wondered aloud if an 1,100 person digital team wasn’t a bit extreme. McGuire assured him they weren’t all in news.)

At the radio news panel, reporters shared stories of having to carry two cell phones, a Marantz, and a selfie-stick so they can record audio, take videos, pictures, live tweet and record video stand-ups for video packages that are expected after the radio report, web story, and social is complete. All done from their car on an iPhone before being dispatched their next assignment. AM 640 Program Director Nathan Smith added, “Radio isn’t cut any slack on digital, because we are radio. The audience expects multimedia coverage.”

Multi-platform audience measurement was also a topic. The future of measurement is in being able to track users as they transition from device to device throughout each day. A concept which could become too invasive on panelists if not done elegantly. And we’re closer to that reality than we think, according to Numeris EVP Lisa Eaton, “We know, throughout the day, what people are doing.” (Editor’s note: creepy.)

Former Al Jazeera America TV anchor Ali Velshi sobered up the room with a reality check. He preached about how radio and TV have enjoyed perpetuating a good thing, but despite continued monetization we have a false belief that radio and TV are still relevant and we are on a road to oblivion. The newly monikered “Multimedia content creator” dreams of a virtual reality world where he reads the news to each person personally in the form of an avatar. Velshi also insists operations like VICE News have an edge because they aren’t having to defend legacy systems and processes and can go straight to innovation and experimentation. He added, “I’ve come to believe we need to embrace digital NOT as an adjunct, but to fully replace radio and TV.” He was passionate that our digital plans should be completely disrupting our traditional platforms and should be capable of destroying the current radio and TV models.

It’s certainly food for thought. The world is changing fast and we need to more than keep up, we need to be on the front lines trailblazing and creating the future.

Oh, Canada!

Larry in VancouverI am moving to Canada. (This is me and the view from my new office.) —>

Let’s get the two most popular questions out of the way first.

No, I’m not hightailing north of the border in anticipation of a Trump presidency.

Yes, you can crash on my couch when YOU want to escape Trump’s empire.

Why Canada?

I have been consulting Corus Radio in Vancouver since January 2014. I’ve had the pleasure of coaching and strategizing alongside some brilliant radio leaders. I have worked closely with and been inspired by dedicated, committed and talented radio staffs. And have I rediscovered the excitement that radio can deliver when a company commits to success, invests in its future and wants to make a difference in people’s lives.

Last August, I was asked to serve as interim Program Director of News-Talk 980 CKNW and AM 730 All Traffic, All the Time. So, for 9-months I have been commuting between my family in California and my work in Canada. Three weeks a month or so in Vancouver with a weekend home and then one full week with the family each month. It wasn’t ideal. It wasn’t always easy. It took patience, sacrifice, and an exceeding amount of trust from all involved.

Now the “interim” has been removed from my title and my family is moving to British Columbia. I will continue to write blogs and create Radio Stuff Podcasts as time permits.

Radio is Radio, Right?

Sort of.

Radio is different in Canada than the U.S. though not so insanely so. Here are some of the nuances.

Language | Bottom line you will hear more adult language on radio in Canada. From bullshit to asshole and the treasure trove of curses in between. Not fuck. But most anything else. In the U.S. that sort of language is prohibited by the FCC from 6am to 10pm and most companies avoid it all together.

Governing Body | The governing body over radio in the U.S. is the FCC (Federal Communications Commission). Listeners can complain about stations to the FCC, but unless there is a deluge of complaints about a certain broadcast the complaint falls on deaf ears. In Canada, the governing body is the CRTC (Canadian Radio-Television Telecommunications Commission) and the broadcasters created a coalition called the CSBC (Canadian Standards Broadcast Council) which fields each listener complaint. The complaints are formally delivered the radio station and stations have a finite period of time to respond to each complaint. If the listener remains unsatisfied by the response, the CRTC can make a ruling on the matter.

PPM | People meters in large markets is the standard in both the U.S. and Canada. Three distinct differences though. 1) Nielsen (in the U.S.) is a private, for-profit company that monopolizes broadcast ratings data. Numeris (in Canada) is a not-for-profit, member-owned tripartite industry organization. If you want ratings, you become a member.  If you are a member, you’re part owner. 2) In the U.S., radio stations are battling for quarter-hours. If a listener tunes in for five minutes in a quarter-hour it counts as 15 minutes of listening. In Canada, it’s minute-by-minute. Five minutes of listening is worth five minutes. 3) We also recently began receiving overnight ratings in Canada. So day-to-day you get a snap shot of listening patterns in the market. It was terrifying at first, but really quite useful. Knowledge is power.

Media Companies | In a very broad stroke, based on my observations and experience, media companies in the U.S. are grossly over-leveraged, cost-cutting from the front lines of content creation, investing in upper-management and are more fiscally focused than audience focused. Contrarily, in Canada, I see more fiscally responsible companies seeking strategic acquisitions, cost-cutting and efficiencies at senior management levels, investment in talent and technology and a stronger focus on the consumer experience. Extreme generalizations, I know, but it is my experience.

Listeners | Listeners to radio in Canada are different. The connection to the stations seems stronger and more personal, which means they feel like owners of the stations they listen to. That leads to lots of calls and emails for minor errors and great outrages each demanding returned phone calls, retractions, apologies, and retribution. It also leads to more passionate, dedicated listeners. I know listeners in the U.S. call stations too, but in my experience, for every call I received from a listener as a PD in the states, I get 10 in Canada.

Those are the main differences that come to mind today, I’ll add more over time.

Now off to get a Tim Horton’s coffee and a maple donut.

Oscars Provide a Radio Lesson

Every day in radio we have a choice to make.

What is our show or station going to be about today?

What do you want to be “famous” for today? What do you want people talking about, reacting to, or sharing? What makes you different on this day from everyone else?

Depending on your format it could be something about Donald Trump or Lady Gaga. It could be the Oscars, Kobe’s farewell tour or a new release from Macklemore and Ryan Lewis.

Consciously or not, decisions on what our show or station is or is not are made every day.

Chris-Rock-PromoAt the Oscars they had a choice to make – are we going to be about “celebrating cinema” or “racist Hollywood?” Host Chris Rock and presumably all involved in creating the awards show actually chose the latter.

I applaud them for tackling the elephant in the room head on from the start of the show. Rock’s 10-minute monologue/sermon/stand-up didn’t let up for an instant. It went on and on and on. And everything in the show seemed tied to that core concept.

Great. They chose to be about something big, bold, and important. But…

But…

But, it’s not what the attendees or the TV audience signed up for. So millions fled.

What happened? Chris Rock was in a no-win situation. If you don’t address it you get criticized. If your skirt over it with a few jokes you get criticized. If you go full throttle you get criticized. And even now, everyone is talking about Rock’s words while skimming over the awards – many of which were upsets.

That doesn’t mean you stop taking chances.

I encourage all hosts and stations to take risks, be bold, try things and always be about something. But there is a trick to doing it effectively. The more that the “something” you are about on any given day matches the expectations of the fans, the better chance you have to keep them tuned in. It is less about being predictable and more about living up to your brand promise. It has to feel right and authentic in the moment for the audience. A rock station breaking down a GOP primary or a news station playing deep cuts off a Zeppelin album violate brand promises. Oscar watchers just wanted an awards show.

My Favorite Blog Posts of 2015

As a guy who has been blogging over the course of the last five years it is heartening to see stats rise from 1,500 views in 2010 to over 33,000 in 2015. But, and I presume my fellow bloggers will concur, the most popular blog posts arent neccessarily the ones the writer loves, adores or sweated over. So I give you my favorite posts of the year, even if they didn’t get the attention I wished they did.

snl40It’s Time For Your SNL Moment – Love it or hate it Saturday Night Live’s 40thanniversary show can serve as inspiration for your next radio event.

Curse of Subjective Adjectives – This is a phenomenal blog post; it’s fun, insightful, sensational, great, super, terrific, and awesome. Depending on who you are.

Paul KayeAirchecks. Dreaded Airchecks. – One of the issues that I hear from talent quite a bit is how airchecks suck. They dread them. Talent feel like they’ve been slimed by negativity afterwards when they just want some support, strategy and a plan to improve. They know what sucked. How do you fix it?

Secrets to Podcasting Success – In May 2014, Anna Sale launched the podcast “Death, Sex & Money” from the studios of WNYC. In the 10 months that has followed, Anna’s podcast has hit #1 on iTunes and she’s learned a ton about producing a successful podcast. Lucky for us she shared her revelations at Radiodays Europe and with the Radio Stuff Podcast.

What Do You Do With An Idea? – In recent weeks, clients have been sharing with me the anxieties associated with following their gut or executing on an idea.

RS 100 coverInside Radio Stuff #100 – How I landed the interview with Jonathon Brandmeier and how it all came together.

Broadcast Interview Scruples – The relationship between a broadcaster and an interview subject has triggered my curiosity. Let me tell you why.

Cirque du Radio – I was at the show Kooza last night and saw this awesome assembly of remarkable talent. It’s a really, really talented troupe. A couple things struck me as it relates to radio