Sure, the headline is extreme, but that seemed to be the core message at TMC/TSBC from just about anybody who knows anything about new and social media. In addition to the warning shots, some offered actionable advice.
Growing Your Social Network
Derrick Ashong of Oprah Radio wowed those in attendance as a talk talent for the next generation. He invites some of his loyal listeners, who have lots of friends on twitter and facebook, to sit in the studio during each show and chat about what they see and hear. This gets the message of Derrick.s show to new and different fans from those who are already listeners or following his show’s twitter, facebook, ustream, and skype feeds. It gives the listeners some ownership of the show. As different topics bubble up on the social media sites, it gives Derrick new and different angles to address on-air while promoting the different twitter or facebook conversations.
Check out The Derrick Ashong Experience. Derrick is the voice of a new generation, a voice for all people. See the video here.
Another Actionable Idea
Have hosts and producers use Facebook and Twitter to test topics and angles before going on the air. If reaction is good, go with it and reference the online reaction. If it.s no good, go to plan B.
Is Anyone Making Money?
Bill Figenshu, President and CEO of FigMedia1, told attendees to lower expectations of how much money you.re going to make, “Making money on the internet is like teenage sex – everybody is talking about it, not everybody is doing it.”
McVay Media suggests you project new media revenue as 3-5% of total station revenue in the first year and 5-8% in the second year. Click here: McVay Media offers 10 ways to make money with digital Media
Larry Gifford 
Leave a comment