Takeaways from a day in LA

Things I heard, overheard and thought about while driving around listening to radio and visiting radio friends in Los Angeles.

A perfectly good pair of earbuds sacrificed for 3D effects. (see picture)Beast5

Newscaster uses the phrase “via social media.” Reminder to self: never use the word “via.” It’s not conversational. It’s newspeak. It especially sounds ridiculously antiquated next to “social media.”

I’m as guilty as anyone when it comes to referring to “top” and “bottom” of the hour, but it’s also really just radio-speak. Most clocks are digital now and the reference is lost on anyone under the age of 35.

After some consideration, I find it creepy that a male morning host is doing live endorsements for a doctor who performs hysterectomies and other invasive, personal surgeries on women. The creep factor increases when he invites his female listeners to a weekend seminar and promises he’ll be there to greet you. Ew.

30 minutes is a long time to talk to one guest.

Spending five minutes to go through “what’s coming up on the show” doesn’t entice me to listen longer, it just leaves me frustrated for the time I just spent listening.

I’m a fan of what KFI is doing with customizing spots per day part. John & Ken (PM Drive) were heard addressing Bill Handel’s listeners (AM Drive) with an insurance endorsement. Good cross promotion and customization.

Beast3I spent some time with Fred “the dean of LA Sports” Roggin (center) and among our topics of discussion was the advice he offers young broadcasters.

“Be true to yourself. Radio is not going to make you rich. Do it for the love of radio. Do it because you want to communicate.” Fred continues, “Radio is a family. It bonds people. And it has to be in your blood. You’re not doing it to be a star and you’re not doing it to be rich. Never do anything for money. Do what you love and you’ll end up loving what you do.”

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