What Do You Do With an Idea?
The internal conversation goes something like this, “What do I really know about doing radio? I’ve only been at it for “X” years… If I’m thinking of doing it this way, others likely have too and it probably didn’t work which is why no one is doing it… It’s safer to go with what I know and what people are comfortable with it. Besides we always do it this way. There must be a good reason… I don’t want to be wrong. How embarrassing to go out on a limb and fall on my face. What if people don’t like my idea? What if they laugh at it? No thanks. Go away idea.”
And the talent ends up doing it the regular, ordinary way. And regretting it.
TRUTH: One of the hardest people to trust in radio is yourself.
Your ideas, your passion, your individuality will create your success. Your station hired you for YOU and YOUR IDEAS. If they wanted the status quo they would have kept what they had.
If you have a great idea own it. Pay attention to it. Nurture it. Who cares what other people think about it? It’s YOUR idea not theirs. (Just some of the great lessons learned while reading the children’s book “What Do You Do With an Idea?” to my son the other night – <video here>)
At our core many of us fear failing because it could be embarrassing, humiliating, infuriating, or job-ending. But, really it’s usually a moment of “Well, that sucked. Let’s try something different next time.” Your failures are the building blocks that your success is built upon. Successful companies produce failed products all the time because they’re trying new things; New Coke, ESPN the Phone, Apple Newton, Bic Underwear, Sony Betamax and on and on and on.
Building out a radio segment a little differently next time doesn’t seem like such risk now does it?
Radio should take a page from app development and build radio stations and shows with the 1.0, 2.0, 3.0 mentality; improve features consumers like, keep trying new things, keep tweaking, keep evolving, eliminate what doesn’t work.
So, what are you going to do with your next idea?