Listen to the inaugural “Radio Stuff” podcast with Deb Slater (@deb_slater and www.debslater.com) and me. This first podcast we listen to how different radio sources treated the Cleveland story about the three women found after years in captivity; WTAM, Fox News Radio, NPR, Rush Limbuagh, BBC, and Radio Australia. We also talk about Paula White who got drunk before her final Friday night shift at BBC Radio Stoke. We listen to News Talk 980 CJME (Regina, Canada) and host John Himpe’s thoughts on a would-be seriel killer allowed to watch Dexter. We listen to radio station imaging from 100.3 The Sound in LA and 99.3 The Vine in Wine Country. We talked to XL 1010 Jacksonville’s Chad Scott about a new sports radio chat on twitter #srchat, and we debate the decency of a Fresh N Easy commercial. There’s a lot here! Enjoy. Let us know what you like, what you want more of, and what you could do without. And please send contributions, tips, audio, insights to both of us at firstname.lastname@example.org
Talk show hosts, news anchors, editors, producers, production staff, and programmers need to always know and remember who is consuming the content they are creating. What is your target demo? What news, events, and entertainment were influential and formative in their lives?
If you focus your programming towards a 40-year-old woman or man remember that they were 18 in 1989. That was the same year George Bush Sr. became President, Ted Bundy was executed in Florida, and the Exxon-Valdez spilled 240,000 barrels of oil in Alaska’s Prince William Sound. That was the year Microsoft released its first version of “Office” and Fox debuted a little cartoon show called “The Simpsons.” At the movies, When Harry Met Sally was released along with Back to the Future II, Driving Miss Daisy, Parenthood, and The Little Mermaid. On the radio, these high school seniors were listening to Bobby Brown‘s “My Prerogative,” Paul Abdul’s “Straight Up,” Mike and the Mechanics “The Living Years,” and Madonna’s “Like a Prayer.”
Yet, listen to some news-talk and music radio stations trying to cater to these listeners and the references are still off. I still hear mentions of the Mary Tyler Moore, The Odd Couple and Abbott & Costello. Mary Tyler Moore’s Show was off the air in 1977. It was formative for women who are now in their late 50′s and early 60′s. The Odd Couple came out in 1968. Which means you’re targeting a 61-year-old. Bud Abbott was born in 1897. 114 years ago. Hello radio, it’s time for everyone to update our reference points.
Try this exercise. Let me know how it goes.
The Life is good Company – known for t-shirts and hats that spread the power of optimism – is extending its brand through radio. Unfortunately, Life is good is not buying radio advertising, but instead creating its’ own radio station.
Life is good radio can be found on the Life is good homepage (www.lifeisgood.com) and heard in Life is good company-owned retail locations. The programming will be eclectic, stemming from a variety of genres and era and specifically selected to reflect the company’s positive outlook. Users will also be able to download tracks from the Life is good playlist directly from Amazon and iTunes.
So why can’t your radio station create a unique stream of content exclusively for one of your advertisers reflecting the advertisers brand and values? It can. Think of the promotional opportunities, the in-store exposure, and the client satisfaction.
Why is Life is good doing this?
“Our mission has always been to spread the power of optimism,” said Bert Jacobs, Chief Executive Optimist of Life is good. “Nothing does that like great music. Life is good Radio is another way for us to bring good people together.”
The company also discovered it had a huge following of music lovers who were willing to rally behind a cause when it held a two-day, live music festival last summer; it brought 25,000 fans together in Boston with acts like Jason Mraz, Ben Harper and Ziggy Marley and raised over $724,000 for The Life is good Kids Foundation. Organizers are already planning the 2011 Life is good festival, where live performances will be recorded and played exclusively on Life is good radio.
So I ask again, do you see Life is good radio as a threat or an opportunity?