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Posts Tagged ‘millennials’

Missed Opportunities

In the past week I have offered part-time work to interns. They both declined the offer choosing instead to pursue opportunities that are more aligned with their career goals. I wondered aloud on twitter if this is the new reality for radio and it seemed to strike a nerve.

 

Some offered to take the jobs on their behalf including a couple peers from their school and one woman who has no broadcast training at all.

I am not pointing fingers at all millennials suggesting this is a generation of slackers. I know that’s not the case, because many of the millennials I’ve had the pleasure to work with are dogged, creative, hard-working and very talented. I am suggesting some inexperienced broadcasters are undervaluing actual experience. Perhaps it’s a false confidence created by the internet where anyone can become a broadcaster through their personal computer. Why work odd hours or off-air “button pushing” jobs to climb the ladder when I can create “radio” in my dorm room?

I am suggesting some broadcast students aren’t considering the power of relationships and networking. Every job I’ve been offered started with an introduction from a friend or colleague. I have never been hired by someone who I wasn’t within three degrees of separation. I have blanketed North American with resumes though my career and not one resume I sent to a total stranger lead to anything more than a “thank you for applying.”

New broadcasters may also be dismissing the value of gaining experience on a live broadcast where there are standards, expectations, and big dollars on the line. Talking into a microphone and recording a podcast is one thing, having the responsibility to deliver news or traffic information or be responsible for airing thousands of dollars’ worth of commercials is another.

I appreciate candor, bold decisions and determination. The interns that rejected my overture for part time work have that. I wish them well. I will only offer this. As a broadcast student I reluctantly interned in the news department of a radio station. I had no interest in news. It wasn’t what I wanted to do. I wanted to be a host. But, I was good at news, discovered I loved it, and it lead to my first real radio job and a career I am proud of. You never know where opportunities, connections and experience will take you.